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Jennifer Kaplan

Marketing Consultant - operating plans, positioning, innovation strategy, marketing plans, project management

Jennifer Kaplan is a strategic marketing leader with over 14 years of experience in the Consumer Packaged Goods (CPG) industry.

She has a proven track record of driving results in various business scenarios, including high-growth, declining, new launches, and established brands.

With a strong passion for better-for-you foods, Jennifer has accumulated over 8 years of experience in the natural foods sector.

Jennifer studied Business at the University of Michigan, obtaining a BBA degree.

Her professional journey includes roles such as Independent Marketing Consultant at Jennifer Kaplan Consulting, Brand Director at CLIF Bar & Company (specifically CLIF Kid brand), Brand Manager at CLIF Bar & Company overseeing Luna, CLIF Bar, Builder's, Export, and CLIF Kid brands, Senior Product Manager at eBay, Associate Marketing Manager at the Clorox Company leading Glad Food Storage marketing, and Associate Marketing Manager at PepsiCo handling Aquafina brand.

Her expertise lies in strategic marketing, brand management, product management, and consulting within the CPG industry.

Highlights

Coca Cola aims to edge out competitors in race to sugar-free drinks - New Zealand Herald
Coca Cola aims to edge out competitors in race to sugar-free drinks - New Zealand Herald
Apr 26 · Bloomberg
Pepsi and Coke Are Fighting to Get You to Drink Soda Again - Bloomberg
Pepsi and Coke Are Fighting to Get You to Drink Soda Again - Bloomberg
Jennifer Kaplan
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Location

San Francisco Bay Area