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Hannah Shadrick Hummel
Marketing Consultant + Content Designer | Ex-Shopify, Dropbox
Hannah Hummel is a strategic leader and customer-centered communicator with a diverse background in content strategy and design. With a Bachelor of Arts in Poetry and Philosophy from Smith College, Hannah has studied at renowned institutions such as The Lauterstein - Conway Massage School & Clinic and The Trauma Center. She's also studied Design at Urban Permaculture Institute in San Francisco.
Hannah's career spans numerous industries, including tech, finance, and non-profit. She has held positions as varied as Managing Editor at Jumble & Flow, Program Manager at Abstract's Brand Studio, Content Strategist at Dropbox, and Business & Creative Director at Tennessee River Gorge Trust. Hannah has worked with organizations like Nextdoor and H-E-B to hone her strategic and customer-centric approach.
As a content designer at H-E-B, Hannah leverages her strengths in strategic thinking, ideation, and relator to tell captivating stories that resonate with audiences. She is an active listener who excels at building relationships with stakeholders from all walks of life.
Highlights
It’s launch day! Though, this one hits a bit different…
In November, I was 9 months deep into a break from working as a content designer. My former boss, Rick Huffines, called to check in on me and tell me about the new Executive Director role he had taken at something called the “Appalachian Conservation Institute.” It was a brand new land trust where he’d be managing and restoring 10,000 acres near my hometown in the Sequatchie Valley of Tennessee.
“You want to build us a website?” Rick asked.
Building this website is a homecoming for me. Not just because it’s—quite literally—my hometown in the drone footage on the homepage. But, it’s also a coming home to myself. I feel rich to get the chance to build the ACI story from scratch, with a team who trusts me, in a way that lets me homestead to my heart’s content. (Ask me for photos of this year’s seedlings 🪴)
A huge shoutout to Kim Estoesta for designing the ACI logo, Charles Coleman for capturing what makes my hometown so special, Andy Carroll for calculating * exactly * how many linear miles of stream ACI protects, and Jay Powell for his untiring IT support. This one-woman marketing consultancy couldn’t have done it without you.
Today marks the launch I'm most proud of in my time at Shopify — Shopify Collabs. This product will be a game changer for how creators and brands work together. The Marketing UX team and Production Team knocked this launch out of the park. Our landing pages are 💣, our videos are 🔥, and the in-product branding 🎯
See our videos here: • https://lnkd.in/ewj3782q • https://lnkd.in/euEBbR_V • https://lnkd.in/eVfjpVbW
Landing pages here: • https://lnkd.in/e29dwQbe • https://lnkd.in/eJnWzNUz
Would not have been able to pull this off without this team of the hardest-working and most creative marketers I know 🙏🏻 Maya Ron Kim Estoesta Thom Heasman Tiffany Jen Benjamin Garner Adam Avrashi Francesca Garcea Kelsey Petrie Anthony Di Feo Matt Schmidt Samantha Antczak Emily Waddell Allanah F. Julia Toro Krista Nelson Kyomi Wade Megan King Edou Mota
