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Hannah Shadrick Hummel
Marketing Consultant + Content Designer | Ex-Shopify, Dropbox
Hannah Hummel is a versatile full-stack content designer with over 7 years of experience in brand writing, product content design, and UX. Her expertise spans across industries such as SaaS, retail, ecommerce, and design tools. Based in Ithaca, NY, she is not just a talented professional but also enjoys no-dig gardening, being a loving dog mom to 2 Great Pyrenees, and exploring the great outdoors through hiking. Academically, she pursued a B.A. in Philosophy and Poetry from Smith College, a High School Diploma from Girls Preparatory School, a 500-Hour Massage Therapy Program from The Lauterstein-Conway Massage School & Clinic, a 40-hr Training in Trauma-Sensitive Yoga from The Trauma Center, and an 8-Week Front-End Development Workshop from CodeXX.
Highlights
It’s launch day! Though, this one hits a bit different…
In November, I was 9 months deep into a break from working as a content designer. My former boss, Rick Huffines, called to check in on me and tell me about the new Executive Director role he had taken at something called the “Appalachian Conservation Institute.” It was a brand new land trust where he’d be managing and restoring 10,000 acres near my hometown in the Sequatchie Valley of Tennessee.
“You want to build us a website?” Rick asked.
Building this website is a homecoming for me. Not just because it’s—quite literally—my hometown in the drone footage on the homepage. But, it’s also a coming home to myself. I feel rich to get the chance to build the ACI story from scratch, with a team who trusts me, in a way that lets me homestead to my heart’s content. (Ask me for photos of this year’s seedlings 🪴)
A huge shoutout to Kim Estoesta for designing the ACI logo, Charles Coleman for capturing what makes my hometown so special, Andy Carroll for calculating * exactly * how many linear miles of stream ACI protects, and Jay Powell for his untiring IT support. This one-woman marketing consultancy couldn’t have done it without you.
Today marks the launch I'm most proud of in my time at Shopify — Shopify Collabs. This product will be a game changer for how creators and brands work together. The Marketing UX team and Production Team knocked this launch out of the park. Our landing pages are 💣, our videos are 🔥, and the in-product branding 🎯
See our videos here: • https://lnkd.in/ewj3782q • https://lnkd.in/euEBbR_V • https://lnkd.in/eVfjpVbW
Landing pages here: • https://lnkd.in/e29dwQbe • https://lnkd.in/eJnWzNUz
Would not have been able to pull this off without this team of the hardest-working and most creative marketers I know 🙏🏻 Maya Ron Kim Estoesta Thom Heasman Tiffany Jen Benjamin Garner Adam Avrashi Francesca Garcea Kelsey Petrie Anthony Di Feo Matt Schmidt Samantha Antczak Emily Waddell Allanah F. Julia Toro Krista Nelson Kyomi Wade Megan King Edou Mota
