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Hannah Sweetnam
Digital Marketing Manager at Cheltenham Festivals
Professional Background
Hannah Sweetnam is a passionate digital marketing and communications professional with a rich background in multimedia journalism and a proven track record of enhancing user engagement through innovative and user-centric products and campaigns. Currently serving as the Digital Marketing Manager at Cheltenham Festivals, Hannah showcases her ability to lead diverse digital projects, ensuring that the messages resonate with a wide range of audiences. Her experience encompasses a variety of roles within creative communications, where she has actively driven projects from conception through to execution, all the while maintaining a focus on delivering clear and engaging content.
Previously, Hannah held the position of Senior Digital Communications Manager at the Soil Association, where she was responsible for overseeing various digital initiatives that encouraged consumer participation in sustainable practices. In her earlier roles, such as Digital & Web Manager at Penny Brohn UK, she demonstrated her adeptness at managing website development projects and multimedia campaigns, while also ensuring the utmost efficiency in budget management and data analysis. Hannah's extensive experience with digital marketing tools and strategies is complemented by her keen understanding of forward planning to optimize user experiences online and offline.
Throughout her career, Hannah has worked with various organizations where she has made significant contributions to brand and digital marketing strategies. With a keen interest in innovative and engaging content creation, she has continuously spearheaded projects that have improved the accessibility and communication of important causes, thereby ensuring that messages are heard loud and clear.
Education and Achievements
Hannah's academic background includes a Bachelor of Arts with Honours degree in Multimedia Journalism from Bournemouth University, which provided her with a robust foundation in both media and digital communications. Prior to this, she completed her A levels at Plantsbrook School and Technology College, which set the stage for her future successes in the industry.
Among her notable achievements, Hannah was shortlisted as one of 25 candidates out of 45,000 applicants for the 'Best Job In The World' initiative by Tourism Australia, a testament to her creative talents and recognition within the sector. Her impressive portfolio also includes multiple roles in various capacities, enhancing her expertise in both journalistic integrity and digital marketing strategies across different platforms.
Skills and Innovations
Hannah is not only a fast learner but also thrives in a dynamic work environment, managing a diverse workload with ease. She is a strategic thinker who embraces innovation, often approaching projects with a sense of adventure while making rational decisions that benefit both her team and the end user.
Her writing skills allow her to create engaging copy that drives engagement, while her design capabilities enable her to develop smart brand materials that effectively communicate key messages. She believes in employing a user-focused approach to content, leading to increased participation and positive responses from varied audiences. Moreover, her history in data analysis equips her with insights that inform future projects, driving continuous improvement in user experience.
Achievements
- Shortlisted for 'Best Job In The World' by Tourism Australia, showcasing her creativity and adaptability in the marketing landscape.
- Extensive experience in managing multimedia campaigns and website development projects, focusing on user engagement and clear communication.
- Demonstrated ability to seamlessly manage budgets and analyze data, ensuring efficient project execution while maximizing user satisfaction.
