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Harish Peri

SVP Product Marketing, Okta

Harish Peri is the Senior Vice President of Product Marketing at Okta, a leading identity and access management company. He has over 20 years of experience in various leadership roles across different industries, particularly in the software as a service (SaaS) sector. His expertise lies in go-to-market strategies and product marketing.

Peri is an alumnus of the University of California, Berkeley, where he likely gained a strong foundation for his career in technology and marketing. He actively engages with the professional community on LinkedIn, sharing insights related to product marketing and identity security, as seen in his recent posts about the upcoming Oktane 2024 event and discussions on product marketing strategies.123

Highlights

Jul 26 · linkedin

For any PMM having a hard time nailing messaging…

Facts - There’s no ‘Don Draper’ moment where inspiration will strike in the middle of a meeting.

The good news is you have everything you need.

  1. Look at your wins. Find the last 6 months of closed/won deals in your CRM. Find the patterns, and talk to the AEs if you need to. Better yet go talk to the customers themselves. Why did they buy? What made them pick you?
  2. Once you have a good sample, use your judgement and distill out 3-5 ‘winning use cases’. These are the foundational proof points of why you’re differentiated. And they’re real
  3. Then build the top and bottom. Top = what’s the one unifying value prop across the winning use cases. Bottom = what’s the product capabilities that support those use cases
  4. Document this, turn it into your first call deck, and your website nav + core pages

Refine this every 6 months. Sales will love it, and customers will actually believe you

#productmarketing #messaging

Jun 1 · linkedin

Hot take: Rename Product Marketing.

The winners in any enterprise category are not the ones who 'market' the 'product' the best. They are the ones who have figured out GTM. They know how to focus and orchestrate the full power of their product + marketing + SE + sales + CSM + pricing + compete + partner orgs in service of customer outcomes.

And guess which function has a birds eye view across all GTM .... PMM. The best PMMs know how to rally the entire GTM org around customer outcomes because they can help answer all the key questions:

  • What are we building and why?
  • Who cares and why? And how do we find them?
  • How do we win in a sea of competitors?
  • How do we tell and show the most compelling story to win?
  • How can we orchestrate the whole company around new innovation and launches (to drive growth)?

So back to my hot take. Rename PMM something else.

Product GTM? Product Growth Quarterback? Growth Leader? Chief Growth Officer?

🤷🏽‍♂️

Related Questions

What are Harish Peri's key achievements at Okta?
How did Harish Peri transition from corporate strategy to product marketing?
What is Harish Peri's educational background?
What are some notable projects Harish Peri has led at Okta?
How does Harish Peri approach product marketing differently?
Harish Peri
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Location

Mamaroneck, New York, United States