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Harish Sarma
Global Head of Sports and Gaming at TikTok with a background in strategic partnerships and media distribution.
Harish Sarma is a prominent executive at TikTok who has recently taken on the role of Global Head of Publisher Monetization.14 This position is part of TikTok's new "publisher monetization operations" team, which was created as part of the company's recent restructuring efforts.1
Career at TikTok
Prior to his current role, Sarma held the position of Global Head of Sports and Gaming at TikTok.34 His LinkedIn profile, however, has not been updated to reflect his new role as of the most recent information available.2
Professional Background
Sarma is described as an accomplished executive with a diverse background spanning technology, investment banking, and other sectors.2 His experience includes:
- Working at major tech companies such as Sony, Microsoft, Yahoo, and Verizon5
- Involvement in global initiatives with publishers, creators, and public personalities6
Role and Responsibilities
In his new position, Sarma is expected to lead TikTok's efforts to:
- Increase monetization opportunities for publishers on the platform1
- Develop strategies to compete with other social media platforms in terms of publisher revenue1
- Oversee the implementation of programs like creator rewards and Pulse Premiere, which aim to improve monetization for publishers1
This shift in focus towards publishers comes at a time when other social media giants like Meta and X (formerly Twitter) are stepping back from their relationships with publishers, potentially positioning TikTok as a new opportunity for content creators and media companies.1
Highlights
Shameless plug for TikTok Sport' proposed panel at SXSW. Please do vote if you'd like to hear more about how the intersectionality of sport content, creators and brands is evolving on TikTok.
Special thanks to Spencer Harvey for his efforts to bring this to life!
Today marks an important day for TikTok as we formally announced our collaboration with FIFA for the upcoming FIFA Women's World Cup Australia & New Zealand 2023™
As a platform, we have prioritized the importance of diversity and inclusivity and today's announcement is a manifestation of that exact ethos. We are certainly some ways away from achieving parity in sport but we are confident that TikTok can play its part in boosting discoverability and access to women's sport writ large.
None of this would have been possible without the partnership of Romy Gai, Jean-Christophe Petit, Giuliano Giorgetti and the team at FIFA who share this vision with us.
I would be remiss not to specifically call out Dominic Burns for his relentless dedication as the architect of this effort in partnership with an army of fellow TikTokers.
Finally, I'd like to share a video that encapsulates the excitement of what is to come. It "features" Mbappe and Griezmann ... https://lnkd.in/ejhJZh57
Link to the PR: https://lnkd.in/esf4G7sS
