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Hayes Tauber

Chief Marketing Officer - Brand & Performance Marketing - Recruiting & Leadership - CPG, Media & Entertainment, Tech

Hayes Tauber is a Fortune 500 Brand Leader known for being an Innovation Catalyst with expertise in Business Strategy & Commercialization.

With a background as an award-winning marketing pioneer, Hayes has a proven track record of launching and accelerating global brands through innovative strategies encompassing marketing, communications, and promotional tools.

He revitalized National Geographic Channels, achieving record ratings and viewership through creative multi-platform marketing campaigns.

Hayes co-founded and launched a successful technology-oriented venture development firm focusing on publishing innovative mobile properties and creating commercialization strategies for a diverse portfolio of properties.

He played a key role in pioneering the development of ESPN's brand identity standards and social media strategies.

Having successfully launched major alcohol beverage brands in the United States market, Hayes exceeded volume targets and formulated strategies for driving incremental growth.

His leadership competencies include vision definition, P&L ownership, business transformation, brand architecture, go-to-market strategy, innovation, e-commerce, creative development, strategic partnerships, media planning & buying, digital content, social media, people development, and cross-functional team leadership.

Hayes Tauber pursued his Bachelor of Arts at Colgate University and furthered his education by earning a Master of Business Administration from UNC Kenan-Flagler Business School.

He has held various significant positions in renowned organizations, such as Executive Vice President of Marketing at INSP, LLC, CMO & Co-Founder at Foundermark, and Senior Vice President of US Marketing at National Geographic Partners.

Hayes Tauber
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Location

New York City Metropolitan Area