Suggestions
Hayley Ward
Director of User Research and Insight at Deliveroo
Hayley Ward is the Director of User Research and Insights at Deliveroo, a position she has held since October 2021. In this role, she focuses on enhancing customer experience through research and insights, contributing to strategic decision-making within the company.136
Background and Experience
Before joining Deliveroo, Hayley accumulated significant experience in marketing and customer insights, notably at Marks & Spencer. Her expertise spans various aspects of customer experience and research methodologies, positioning her as a leader in the insights function within the food delivery sector.456
Education
Hayley studied at Wolverhampton University, which laid the foundation for her career in research and customer insights.2
Professional Impact
At Deliveroo, Hayley is instrumental in driving user research initiatives that aim to elevate the company's understanding of customer needs and preferences. Her work is crucial in shaping product offerings and improving overall service delivery.13
For more detailed professional updates, Hayley maintains an active LinkedIn profile under the username hayley-ward-b3bb6611.2
Highlights
Today I was reminded of the benefits of cold calling - putting my past life skills of selling double glazing and gas/electricity to use!
I joined our fantastic commercial team who organised a brilliant walk round Fulham: dropping into speak to partners, asking if they needed help and putting up signage.
I learnt so much - from snippets of what our competitors are doing, to how we can better meet needs. We got a partner back up and running to take orders and generated leads from restaurants currently not working with us. Nothing beats feet on the ground and talking to users first hand!
Came away buzzing and full of ideas! Oh and yes we did also get some free food :)
Love that we celebrate success here at Roo - our annual Golden Wings Awards! So many incredible stories of fantastic 2023 achievements from across the business.
4 of my team were nominated, 1 shortlisted and 1 winner! Feeling very proud 🥰❤️👏🏻
Beatrice Jones Andrea Aggio Ben Riding Caroline Bentley
And yes keeping with the theme there were Wings from Wingstop Restaurants Inc. afterwards for lunch 🤤
