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Hazjier Pourkhalkhali

Chief of Staff and VP, Strategy & Value at Optimizely

Hazjier Pourkhalkhali is a distinguished professional with a solid educational background, having studied B.A. in Political Economy at the prestigious University of California, Berkeley.

With a wealth of experience in the tech industry, Hazjier served in various key roles at Optimizely, including Chief of Staff and Global VP of Strategy & Value. Previously, he held positions such as AVP, Global Director, and Global Head of Strategy at Optimizely, showcasing his strategic expertise and leadership.

Prior to his roles at Optimizely, Hazjier gained valuable experience as the Chief Operating Officer & Co-founder of Cloud Games, where he played a pivotal role in the company's operational success. Additionally, his time as a Product Manager and Manager of Global Strategy Consulting at Optimizely, attests to his versatility and skills across different functions.

Hazjier's professional journey also includes a stint as a Management Consultant at the renowned firm McKinsey & Company, where he honed his consulting skills and strategic acumen.

Overall, Hazjier Pourkhalkhali is a seasoned professional with a diverse background in strategy, value creation, consulting, and operational management, making him a valuable asset in the tech industry.

Highlights

Dec 20 · linkedin

And it's a wrap! After nearly a decade at Optimizely, it is time for a new chapter for me at Trustpilot.

I am filled with nothing but gratitude for all the time I've shared with so many ambitious colleagues, inspiring customers, and brilliant industry peers. Experimentation is a truly inspiring space that asks you to take risks, tests you, and asks you to just be better than who you were yesterday.

The two most rewarding parts of my career were, without exception, helping people grow in their own journeys, and using our knowledge to influence the field of CRO through research and thought leadership. When I joined Optimizely, I always felt that, being the world's largest digital laboratory, we had the opportunity to improve the careers of so many practitioners by showing them what the real best practices of experimentation are. That passion led to building customer benchmarks that eventually led into a scientific paper together with Prof. Stefan Thomke and Dr. Sourobh Ghosh.

Today the field of experimentation is filled with so many talented practitioners and emerging thought leaders. It felt only fitting that, as a final project, I would help release all of our greatest analyses and benchmark insights into one report to share with everyone interested in our space or starting their journey as experimenters.

If you are passionate about CRO, this document represents the sum of nearly a decade of working with clients and analyzing benchmarks of thousands of customers. I hope the insights here inspire you and help evolve the practice of CRO.

My gratitude to everyone who supported me along this journey, and especially my teammates and co-authors for this benchmark: Emma Shillam, Elizabeth Gabster, Kory Manley, Eric Lang, and Mark Wakelin

In a later post I will talk more about my new role as well as share what I think are the most important take aways from this work. But for now, wish you all a great end to your 2023!

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Hazjier Pourkhalkhali
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Location

Amsterdam, North Holland, Netherlands