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Heather Conniff
Principal Client Partner at Infillion Formerly Gimbal | true[X]
Heather Conniff is a highly successful strategic account executive and business development manager currently working as a Principal Client Partner at Infillion.2 Her professional background includes:
Professional Experience
Heather Conniff has a diverse career spanning both the legal and business sectors:
Current Role:
- Principal Client Partner at Infillion2
Legal Career:
- Founding member and partner at Shegerian Conniff LLP, a law firm specializing in employment law13
- Licensed to practice law in California1
- Admitted to the State Bar of California, the United States District Court for Central District of California, and the United States Ninth Circuit Court of Appeals1
Education
Heather Conniff received her education from Seattle University.2
Skills and Expertise
Legal Expertise:
Business Acumen:
Professional Affiliations
Heather is a member of several legal associations, including:
- Consumer Attorneys Association of Los Angeles
- American Bar Association
- Los Angeles Bar Association
- Orange County Bar Association1
Community Involvement
Heather has demonstrated a commitment to community service by volunteering as a judge for the OC High School Mock Trial Competition for multiple years.1
Notable Achievements
As an attorney, Heather has been involved in significant legal cases, including:
- A California Court of Appeals case regarding nonprofit religious corporation exemptions under FEHA
- The Bishara v. Rite Aid case, which dealt with age and medical leave discrimination1
Heather Conniff's diverse background in both law and business, combined with her strategic skills and community involvement, contribute to her success as a Principal Client Partner at Infillion.
Highlights
Here to share "Eyes Wide Shut" published by our talented https://infillion.com/ research team on the state of Attention in the ad industry. Attention Measurement fails to consider that not all attention is created equal!!
Before brands can drive awareness, consideration, CTR, conversions, or any other outcomes, they must first capture attention as 90% of consumers say they have strategies for avoiding ads. How do brands level up their game at a time when consumer attention is more fragmented and precious than ever? To capture this type of experiential attention outlined in the whitepaper (link below), marketers should evaluate three things:
- Let audiences opt-in,
- Facilitate a value exchange, +
- Provide ample interactivity
Infillion partnered with Adelaide to quantify attention quality on seven ad campaigns: on average, engagement media scored 51% above Adelaide’s 2023 benchmarks across all devices and channels, affirming Infillion’s storied legacy of stewarding attention-based campaigns for over a decade. By respecting the viewer’s time and delivering a high-quality, interactive experience, we are able to guarantee the lean-forward, experiential attention necessary for delivering ad engagement and performance.
https://lnkd.in/gqfbnnBr
I’m extremely excited to share that I’m starting a new position as Principal Client Partner at Infillion!
