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Heather Weddle

Brand and marketing professional specializing in strategy, management and program development.

Heather Weddle is a seasoned marketing, brand, and strategy professional with extensive national and international experience.

She has a proven track record in crafting innovative marketing and organizational strategies to elevate brand value and propel business growth.

Heather excels in collaborative environments and has successfully led cross-departmental projects to fruition, driving efficiencies and creating new revenue channels.

Her areas of proficiency span across strategy, branding, marketing, event planning, vendor management, budgeting, collateral development, direct mail planning, design and analysis, media planning, website development and design, copywriting, public relations, and bilingual communication in English and Spanish.

Education-wise, she has studied International Marketing at Tecnológico de Monterrey, earned a Bachelor of Arts in Psychology and Economics from Union College, and also attended Tabor Academy.

Heather has held prominent positions in various organizations, including Head of Global Membership, former Senior Director of Member and Society Marketing, former Global Director of Member Outreach at CFA Institute, as well as former Brand & Strategy Director at NJCPA.

Her professional journey includes roles such as Marketing Manager at NJCPA, Brand Director at RICS - Royal Institution of Chartered Surveyors, Marketing Director at The Advertising Research Foundation, Marketing Director at Toy Industry Association, Marketing Manager at Craft & Hobby Association, and International Sales & Marketing Director at Reed Exhibitions Mexico.

Heather Weddle
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Location

Westport, Connecticut, United States