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Hedwig Boerboom

Consumer Insights - Marketing Intelligence - Strategy - Interim

Hedwig Boerboom is a marketing intelligence and consumer insights professional currently working at Versuni (formerly Philips Domestic Appliances) as the manager of Marketing Intelligence & Consumer Insights.1 She has extensive experience in the field of market research and is considered part of the 50-plus generation of researchers.1

Boerboom has been involved in various aspects of consumer research, including:

  1. Managing global brand tracking research for Versuni's brands.1
  2. Utilizing online research methods for both quantitative and qualitative studies.1
  3. Implementing multi-method approaches, combining surveys with real-time online behavior data.1

She has also participated in discussions about the evolution of market research, noting the increased speed and reach of online research methods, especially for international audiences.1 Boerboom recognizes the importance of face-to-face research for certain questions that require observation and in-depth probing.1

Additionally, Hedwig Boerboom has collaborated with educational institutions, such as partnering with the Amsterdam University of Applied Sciences for a marketing campaign project.2

Highlights

May 17 · usa.philips.com
Philips presents research at HRS demonstrating how AI can improve ...
[PDF] NOTICE OF PUBLIC HEARING, AVAILABILITY OF ...
Dec 18 · dailydatabytes.nl
Drie generaties in het vak: 'Kwaliteit verhogen en imago verbeteren'
Using DeepSights: How Philips is Piloting a Generative AI Solution ...
Mar 1 · philips.com
Philips launches AI platform for healthcare - News

Related Questions

Wat zijn de belangrijkste projecten waar Hedwig Boerboom aan heeft gewerkt?
Hoe heeft Hedwig Boerboom zijn carrière bij Philips ontwikkeld?
Wat zijn de belangrijkste uitdagingen die Hedwig Boerboom in zijn rol als manager Marketing Intelligence & Consumer Insights heeft aangekondigd?
Hoe heeft Hedwig Boerboom bijgedragen aan de ontwikkeling van online onderzoek bij Philips?
Welke technieken gebruikt Hedwig Boerboom in zijn werk met marketing intelligence en consumer insights?
Hedwig Boerboom
Hedwig Boerboom, photo 1
Hedwig Boerboom, photo 2
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Location

The Randstad, Netherlands