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Hedy Payghambari
Growth & Digital Experience Leader | Adweek Executive Mentee l BI 40 Under 40 Marketer
Hedy Payghambari is a bicultural, trilingual digital strategy enthusiast living in Portland.
With a creative and analytical background, Hedy excels in combining business acumen and Spanish language skills to drive digital leadership.
Known for her expertise in B2C sales, digital brand strategy, digital analytics, and more, Hedy has a proven track record in various digital marketing domains.
Hedy holds a double major in Business Administration and Spanish from the University of Oregon and has also studied Global Marketing Management at the Copenhagen Business School.
Currently, Hedy serves as the Director of Growth & Digital Experience at Papa Murphy's International and has previously held key digital marketing positions in the industry.
Her professional journey includes roles such as SEO Consultant, Director of Marketing, and Senior Digital Marketing Manager at Papa Murphy's International, showcasing her diverse skill set and experience.
Hedy's passion for numbers, creativity, and navigating through change positions her as a valuable asset in the digital marketing landscape.
With a history of success in team management, training, and strategic planning, Hedy thrives in driving business goals and digital strategies to fruition.
Outside of work, Hedy enjoys discussing digital industry trends, world news, and interpreting art, making her a well-rounded professional with diverse interests.
Whether it's crafting a macro vision strategy or delving into the nuances of digital advertising, Hedy's expertise and passion shine through in every endeavor.
Highlights
Last week was a huge milestone for Braze with the 🚀 launch of our brand refresh AND our refreshed www.braze.com experience! Since I started five months ago, this team has been hands down incredible to work with. I am so proud of the outcome and a HUGE SHOUTOUT to our team and our partners at Webstacks. --- Ural Cebeci, Astha Malik, Antonio Guzmán Greg Erdelyi - thank you for trusting me with this initiative and for your guidance along the way. Amanda Totten Karlinsky, PMP for being THE best PIC. Caitlin M. and Ashley Baird for your support and hard work. Emily Lessa Kevin Shectman Ann R. jono ori for your amazing expertise and laughter sessions along the way. Bring on the next phase of growth!
After an incredible era growing the digital business of some beloved consumer brands, I am excited to share that I'm joining Braze, an industry leading Customer Engagement platform, as the Director of Web Strategy.
Braze is a marketer's dream growth tool, and I can't wait to play a role in its future! 🚀
