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Heidi Hackemer
Brand Strategist
Heidi Hackemer is a prominent figure in the world of brand strategy and innovation. She is the founder of zwolf strategy, a company that focuses on solving complex challenges for senior leaders using brand as a lens.12
Career Highlights
Entrepreneurship and Leadership: Heidi has founded multiple successful ventures, including:
- zwolf strategy (February 2019 - August 2020)
- Wolf & Wilhelmine (January 2014 - December 2018)
- The Creative Alliance (Co-founder, October 2015 - July 2017)
Corporate Experience: She has held significant positions in major organizations:
- Executive Director of Oatly Futures Lab (January 2022 - Present)
- Executive Creative Director, North America at Oatly (September 2020 - March 2022)
- VP of Engagement at Chan Zuckerberg Initiative (August 2017 - September 2018)
- Director of Brand at Google's Advanced Technology and Projects group (November 2013 - March 2014)
Approach and Philosophy
Heidi is known for her:
- Innovative thinking and ability to challenge conventional systems
- Focus on equity, justice, and regeneration in her work
- Skill in connecting ideas and people to drive change
- Emphasis on brand purpose and audience understanding
She has been described as a "provocateur and problem solver" who excels in disruptive environments and is comfortable questioning and rebuilding old conventions.1
Notable Clients and Projects
Heidi has worked with numerous high-profile clients, including:
- Nike
- Unilever
- lululemon
- Airbus
- Oatly
She has also consulted with the Obama White House and volunteered on the Biden Transition team.1
Education and Mentorship
Heidi is passionate about educating future innovators and is a sought-after mentor. She has:
- Created the COHORT
Fellows program to support emerging BIPOC & LGBTQIA+ strategy talent - Taught at institutions like VCU Brandcenter and Miami Ad School
- Been an active speaker on various platforms1
Heidi Hackemer's career is marked by her ability to view systems from a high level, identify necessary changes, and create action plans to implement those changes. Her work consistently focuses on making a positive impact and leaving the world better than she found it.1
Highlights
I’m sitting in an auto repair shop in Pennsylvania and, this is zero exaggeration, the commercial breaks are wall-to-wall political ads. And they’re all inflammatory and bonkers.
This works!?!!
👀 Marketing Internship Opp 👀
Beckley Retreats, a leading provider of psychedelic retreat experiences, is on the look-out for a marketing intern.
Amazing team Remote $15-$25/hour depending on experience 30-40 hours/week
I'm not involved in hiring for this one, just helping to spread the good word.
All the details about the role and how to apply can be found here ⬇️ https://lnkd.in/gRgeTu8j
Good luck!
#marketing #internship
