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Heidi Wieland

Outfitting people with gear and sharing resources that help people get outside, travel, hike, cycle and backpack, oh my! Access the wilderness and adventures in nature. Enjoy.

Heidi Wieland is a highly experienced professional in the field of public relations and communications, with a proven track record of driving brand leadership and demand through unified messaging strategies, creative content plans, and strong partner relationships.

Throughout her career, she has successfully collaborated with global B2B and B2C startups, focusing on leveraging personalized technology, AI, and virtual human services for various industries including corporate learning and development, telehealth, healthcare, and regulatory compliance training for pharma and life sciences.

Heidi excels in unifying communications and messaging to drive brand leadership, right-sizing content across various channels, leading launch communications based on customer insights, and scaling content marketing for different stages of the customer journey.

In her recent achievements, she led successful campaigns such as the launch of the goFLUENT English Language Learning Platform and Amazon Career Choice, collaborated with global executives to drive business goals, expanded customer awareness for Whole30, and doubled customer growth for SteadyMD telehealth.

Additionally, Heidi played a crucial role in global marketing and internal communications at Visa, focusing on the 'Voice of the Customer' and building persona-based campaigns that resulted in large account sales.

As part of the founding team of GoToMeeting, she led various public relations, events, and communications initiatives while driving significant revenue growth by catalyzing product adoption in healthcare IT and other verticals.

Heidi Wieland holds a BA in Language and Literature from UC Santa Barbara, studied Language and Literature at The University of Göttingen, and obtained a Bachelor's degree in Foreign Languages and Literatures from UC Santa Barbara.

Throughout her career, she has held key positions at organizations such as REI, @BigBangPR, Visa, QAD, NTRglobal, and Citrix, showcasing her diverse skill set and expertise in the field of marketing and communications.

Heidi Wieland
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Location

Santa Barbara, California, United States