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Heikki Mägi
CEO @ Frillice, Appit. I post about the restaurant industry - innovative new technology, marketing and fresh perspectives. My passion is helping restaurants reach their full potential.
Professional Background
Heikki Mägi is an accomplished entrepreneur and a passionate advocate for the restaurant industry's enhancement through technology. As the CEO and co-founder of Frillice, Heikki has dedicated his career to empowering restaurants by shifting their technological burdens away, thereby allowing them to focus on what they do best—cooking delicious food and providing great customer service. His vision is profoundly rooted in enhancing the dining experience for both restaurateurs and patrons alike.
Before embarking on his journey with Frillice, Heikki founded a highly successful nutrition app named Fitlap in 2009, which rapidly became the market leader in Estonia. With its launch, Fitlap engaged over 25% of the population of Estonia, revolutionizing how individuals approached healthy cooking and nutrition management. Post exiting Fitlap after 11 years, Heikki's experiences in the B2C technology sector laid a solid foundation for his next endeavor. He strategically directed his efforts towards the restaurant industry, bringing innovative solutions to the fore through the incorporation of app technologies.
Heikki also plays a dual role through his software development company, AppIT. He seeks to fulfill dual visions:
- Helping restaurants maximize their business potential,
- Allowing restaurant owners to reclaim their time and focus on family and personal interests.
His experience managing a restaurant provided him with unique insights into the industry’s challenges. Expanding on this, his goal with Frillice is to ensure that restaurant owners have the tools they need to grow their businesses while maintaining a healthy work-life balance, thus aligning closely with his personal values as a family man.
Education and Achievements
Heikki holds a Bachelor's degree in Physiotherapy from Tartu Ülikool, equipping him with a solid foundation in health sciences, which compliments his deep-seated passion for healthy living and nutrition. His educational background is a testament to his commitment to well-being and contributes to his understanding of the health-focused initiatives he has launched throughout his career.
His ambition and innovative spirit have led him to noteworthy accomplishments within the technology and food industries, demonstrating a strong capability in bridging gaps between technology and everyday living. Through his entrepreneurial ventures, he has significantly impacted people's lives, creating tools that prioritize health and enhance the hospitality experience.
Notable Achievements
- Co-founder of Frillice: Heikki has successfully co-founded Frillice, a company dedicated to simplifying technological processes for restaurants, enabling them to focus on providing exceptional dining experiences.
- Market Leader with Fitlap: At Fitlap, Heikki was instrumental in steering the app to capture a market share exceeding 25% of Estonia’s population, setting benchmarks in the healthy nutrition app sector.
- Software Development Leadership: As the co-founder of AppIT, Heikki has invested in the development of software solutions tailored for various industries, with a focused commitment to enhancing restaurant operations through technology.
- Fitness Expertise: Beyond technology, Heikki also has experience as a Certified Personal Trainer and Les Mills Bodypump Instructor, showcasing his multifaceted skills in fitness and wellness.
Family Life
Heikki is not only a driven entrepreneur but also a devoted husband and father of three. His family life adds a rich dimension to his character, demonstrating that he values personal relationships and understands the importance of quality time with loved ones. This aspect of his life deeply influences his professional goals, especially the mission of Frillice, which seeks to provide restaurant owners the freedom to enjoy life beyond their work commitments.
