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Helen Dear

Creative Director at Greenlight Financial Technology

Helen Dear is the Creative Director at Greenlight Financial Technology, a company that specializes in helping parents manage their children's financial goals.1 She is a multi-disciplinary designer with a focus on brand identity systems, user experiences, and branded content.3

Background and Education

Helen graduated from the College of Design's Graphic Design program at North Carolina State University in 2010.1 During her time at NC State, she was particularly inspired by design thinking lectures and classes, which she credits as foundational to her professional approach.1

Professional Experience

After graduation, Helen gained experience in various organizations before joining Greenlight Financial Technology. Some of her previous roles include:

  • Working at Carbone Smolan Agency5
  • Freelancing under her own name, Helen Dear

At Greenlight, Helen has been instrumental in guiding the company through a complete brand overhaul.1 She was drawn to the company due to her personal interest in family personal finance and the opportunity to work on a product with a mission she believed in.1

Design Philosophy

Helen's approach to design is deeply rooted in the intersection of art and meaning. She values:

  • Using design thinking as a mechanism for driving change
  • Creating work that has real purpose and application
  • Combining beautiful design with strategic thinking

Her experience has taught her that the design thinking approach can be applied to overcome any challenge and tackle new projects effectively.1

Online Presence

Helen maintains a professional website at helendear.com, where she showcases her work.24 Her LinkedIn profile can be found under the username helen-dear-1b1a0a22.2

Highlights

Jul 14 · linkedin

I am so excited to reveal the new brand for Greenlight Financial Technology today, created in partnership with Dear Future. Earlier this year, Greenlight reached more than 1 million kids and parents. We’re celebrating this milestone with a fresh new look & feel for our brand. It was truly a group effort — and no small feat to pull off a rebrand during a global pandemic! I am so proud to be part of this team.

Check out the new brand at greenlightcard.com, and learn more on our blog: https://lnkd.in/eVJmajG

Related Questions

What inspired Helen Dear to transition from corporate law firm design to family personal finance?
How did Helen Dear's education at the College of Design influence her career path?
What were the key challenges Helen Dear faced during the rebranding process at Greenlight?
How does Helen Dear incorporate design thinking into her work at Greenlight?
What makes Greenlight Financial Technology's mission resonate with Helen Dear?
Helen Dear
Helen Dear, photo 1
Helen Dear, photo 2
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Location

Atlanta, Georgia, United States