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Henry Simonds

Chief Commercial Officer @ TURN / Board of Directors @ ASYSTEM.

Henry Simonds is the Chief Commercial Officer (CCO) at TURN - REUSE, a company focused on eliminating single-use plastic through reusable solutions.13 He joined TURN - REUSE in August 2023, taking on the role of overseeing sales and marketing for the company.2

Professional Background

Henry is described as a dynamic and talented strategist who offers creativity, big-picture vision, and expertise.1 He has a proven track record of understanding and executing visionary ideas, particularly in the realm of sustainability and reusable systems.

Career History

Before joining TURN - REUSE, Henry held several notable positions:

  • General Manager at ASYSTEM: He served on the Board of Directors and acted as a Strategic Advisor for this company.47
  • President at ASYSTEM: Prior to his advisory role, he held the position of President at the same organization.7

Current Role and Responsibilities

As the Chief Commercial Officer at TURN - REUSE, Henry's primary responsibilities include:

  1. Overseeing sales and marketing initiatives
  2. Developing and implementing commercial strategies
  3. Driving business growth and expansion

Recent Developments

In September 2024, Henry played a key role in establishing a partnership between TURN and the United Soccer League (USL). He stated, "The USL is the perfect partner for us, the combination of their footprint, commitment to sustainability, and fan base aligns perfectly with our mission".6 This partnership designates TURN as the Official Reusable Cup Partner of the USL, further emphasizing the company's commitment to sustainability in sports and entertainment venues.

Henry Simonds is based in Brooklyn, New York, and continues to be an influential figure in the reusable systems industry, driving TURN - REUSE's mission to eliminate single-use plastic through innovative solutions.5

Highlights

Sep 26 · linkedin

Last month I joined TURN - REUSE, as their Chief Commercial Officer, overseeing sales and marketing. After a few years out, it’s a delight to be back in the sustainability world again.

When I started working in the environmental space 15 years ago, most of my time was frustratingly spent convincing people about the science. There was a distinct lack of scalable solutions, no board seat or agenda for key topics, and little to no budget.

On the back of climate week in NYC, the space now has plenty of momentum.

TURN caught my eye with its ambition to eliminate single-use plastic by rewarding people to change their behavior. They’ve designed a reuse system that includes washing technology, a software incentives platform, smart bins, and a reverse vending infrastructure. With clients like Starbucks, PepsiCo, Live Nation Entertainment, Delta Air Lines, and more, the potential to scale is significant.

Looking forward to getting plugged back into this space. Anyone involved in #sustainability #circulareconomy #plasticfree #behaviorchange #cleantech #reuse let me know!

I’m also on the lookout for marketing & sales managers, designers, and more, so hit me up if you have any good links.

Aug 30 · linkedin

ASYSTEM has officially been acquired.  Today the business joins the Veritas Farms family.   From launching during the pandemic 🤯 to an M&A process that felt like a thriller, it’s been an education full of every emotion.

Throughout it all, I kept coming back to this Calvin Coolidge quote “Persistence and determination alone are omnipotent”. I couldn't have been luckier to work alongside Oliver Walsh & Marisa C. who embody this to the fullest.

This moment stems from the endless graft of a committed collective who brought ASYSTEM to life, so thank you Arsh Sidhu, Joshua LeVine, Tom Fraser-Wishart, Teak McAfee, Jay Cowin, Jenna Grossbart, Jack Simonds, Rose Davis, Rakesh Narayana, Edward Wood, Corey Angelo & many more, it’s been a joy to work with you all.

We’ve achieved a lot over the years:

  • Creating award-winning products (⚡ Gel Roll-on)
  • Partnering with icons Warner Bros, DC Comics and JetBlue
  • Launching a product incubation studio, ASYSTEM Labs
  • Stocking our products in over 200 stores, inc. Nordstrom, Saks, Erewhon

For the future ahead, Veritas is the perfect partnership for ASYSTEM. When we first met the team, it was clear this was a great fit, with a shared vision about the future and a strong alignment on the values that will guide us there. Thank you Marisa C., Thomas Krogh & Ramon Pino, your dedication and skills fill me with so much confidence about the future. (And provide proof that a cold email can go a long way!)

It has been an immense pleasure to build this brand and I look forward to supporting the talented Veritas team in taking ASYSTEM to the next level.

Related Questions

What was Henry Simonds' role at ASYSTEM?
How did Henry Simonds contribute to Veritas Farms' acquisition of ASYSTEM?
What is Henry Simonds' background before joining TURN - REUSE?
What strategies has Henry Simonds implemented at TURN - REUSE?
How has Henry Simonds' experience influenced his role at TURN - REUSE?
Henry Simonds
Henry Simonds, photo 1
Henry Simonds, photo 2
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Location

Brooklyn, New York, United States