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Heberto Calves

President at Myx Fitness

Herbie C. is a highly experienced professional with a diverse educational background and a proven track record in various leadership roles across multiple organizations.

Her educational journey includes a Master Class in Digital Strategy from Hyper Island, a Graduate Certificate in E-Commerce/Electronic Commerce Technology from Georgia Institute of Technology, and another Graduate Certificate in E-Commerce/Electronic Commerce Management from New York University.

Previously, Herbie attended Cardinal Spellman HS in Bronx, NY, where he laid the foundation for his academic pursuits. He then pursued a BBA in Marketing from the University of Notre Dame and further advanced his education by attaining an MBA with an International Concentration from Emory University - Goizueta Business School. Additionally, he participated in an MBA Semester in Barcelona, Spain at ESADE Business & Law School, enhancing his global perspective.

In terms of professional experience, Herbie C. holds the position of Co-Founder and President at Myx Fitness, demonstrating his entrepreneurial skills and leadership qualities. He has also served in various capacities in other organizations, including positions such as Chief Growth Officer at Link AKC, Chief Marketing Officer (acquired by DiscoverTec in Sept 2018) at Link AKC, General Manager and CMO - Sports Division at EB Brands, and Vice President of Marketing at LensCrafters in Luxottica.

Herbie's extensive experience further includes roles such as Vice President of Global Marketing and Product Management at Timex Group, SVP of Sales and Marketing at Kiss My Face, LLC, Director of Marketing at Kiss My Face, LLC, Brand Manager at Reckitt Benckiser, Associate Brand Manager at Reckitt Benckiser, and General Manager - Brazil at BellSouth International, Inc.

With a rich blend of educational achievements and a solid professional background, Herbie C. showcases a deep understanding of marketing, e-commerce, product management, and global business strategies, making him a versatile leader poised for success in the corporate world.

Highlights

Jul 11 · linkedin

Thank you TechCrunch and Haje Kamps for this interview!

A big step in helping us with this: “The biggest challenge we are facing as we begin unveiling Proclaim to the world is educating and anchoring Proclaim as a personalized solution that will not only give you your healthiest gums, cleanest teeth and freshest breath,” said Calves, “but also protect your overall health.”   The world is ready for and needs Proclaim! #health #oralhealth #overallhealth #preventativehealth #innovation

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Location

New York City Metropolitan Area