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Hiraash Thawfeek
SVP at Lazada (Alibaba Group), Co-Founder of Creately
Professional Background
Hiraash Thawfeek is an accomplished product and technology leader with over 18 years of diverse experience in the software industry. Showcasing a proven track record of building and delivering high-quality, scalable, and best-in-class software products, Hiraash's career has been marked by his innovative approach and his ability to produce results that resonate internationally. One of his notable achievements includes serving as the product and technology leader for Creately, a SaaS product that has gained immense popularity, currently being used by over 3 million users globally.
In his current role as the Senior Vice President of Technology at Lazada, Hiraash is at the forefront of technological advancements within the online supermarket, marketplace, and loyalty domains in the Southeast Asian region. His leadership at Lazada reflects his deep commitment to leveraging technology to enhance user experiences and increase operational efficiencies. Under his guidance, Lazada continues to thrive in the intensely competitive eCommerce landscape where he delivers world-class user experiences that challenge industry giants such as Google and Microsoft.
Education and Achievements
Hiraash exudes an unwavering passion for knowledge and education, which has heavily contributed to his success throughout his career. He began his academic journey at D.S. Senanayake College, where foundational skills and a strong work ethic were developed. He furthered his education by earning a Bachelor’s degree from BCS Sri Lanka Region, which provided him with a robust understanding of computational principles and practices vital for his future endeavors in technology and product development.
Continuing his academic advancement, Hiraash pursued a Master of Science at Asia E University, a decision that fortified his expertise in technology and product management. His continuous commitment to self-improvement plays a pivotal role in his ability to lead multifaceted teams towards achieving high standards in the fast-evolving tech landscape.
Notable Achievements
With a career spanning various prestigious organizations, Hiraash has excelled in multiple leadership and engineering roles. He co-founded Creately, channeling his entrepreneurial spirit to create a platform that has vastly improved productivity for teams around the world. Hiraash has also held significant roles such as Lead Architect at Zühlke Group, and Lead Software Engineer at Zone 24x7 Inc., contributing to innovations and technological advancements within these firms.
Hiraash’s career is defined not only by his achievements but also by his strong beliefs in good engineering culture, Agile practices, DevOps methodologies, and automation, all of which underpin his approach to product development and team management. He actively fosters a self-organizing mindset among his teams, encouraging creativity and collaboration that leads to quality outcomes and quick delivery timelines.
