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Hugh Moncrieff

Special Advisor, Canada Life

Hugh Moncrieff serves as the Executive Vice-President of Advisory Network and Industry Affairs at Canada Life, a subsidiary of Great-West Lifeco Inc. He has a significant background in the financial services sector, with over 25 years of experience in various distribution leadership roles, primarily at Canada Life.12

Career Highlights

  • Leadership Role: Moncrieff was appointed to his current position at Canada Life in April 2018, where he oversees the Advisory Network and is involved in shaping industry affairs and public policy.14
  • Strategic Initiatives: He has played a crucial role in Canada Life's strategic initiatives, including the acquisition of Value Partners Group Inc., aimed at enhancing the company's wealth management platform for independent advisors.37 Moncrieff emphasized that this acquisition will help advisors better serve their clients by providing a full spectrum of personalized wealth solutions.3
  • Previous Experience: Before his current role, Moncrieff led the Great-West Life Gold Key organization and the Advice Channel Strategy group, demonstrating his extensive expertise in distribution strategies and advisor relations.1

Contributions to the Industry

Moncrieff has been influential in advocating for advisors within the financial services landscape, focusing on enhancing the advisor value proposition and addressing regulatory changes impacting the industry. His leadership is seen as pivotal in navigating the evolving needs of both advisors and clients in a rapidly changing market environment.16

Current Focus

His ongoing efforts include building strong partnerships with advisors and ensuring that Canada Life continues to provide competitive products and services that meet the diverse needs of Canadians. Moncrieff's strategic vision aligns with Canada Life's goal of becoming a leading provider of wealth management solutions in Canada.35

Highlights

Jul 11 · linkedin

Today marks my transition from Executive Vice-President, Advisory Network & Industry Affairs at Canada Life. To support Canada Life’s leadership team, I will continue to provide my expertise as Special Advisor until the end of the year.   For more than 175 years, Canada Life has demonstrated a steady belief in the value of advice. For 35 of those years, I was privileged to play a role in the lives of millions of Canadians, and lead with that same mindset.   I have been honoured to work closely with many advisors and I want to send a special thank you to them. You play a critical role in the financial security and success of Canadians. Yours is a noble profession.        To our Canada Life team – thank you for what you do every day to help us keep the promises we make to support the physical, mental, and financial well-being of our customers.

As I take my next step, I’m 100% confident in my former leadership team – Gayle Murdoch, Rob DeMott, David Stewart, Ali Ghiassi. These leaders will carry our commitments to advisor relationships and the well-being of Canadians forward.

Expertise, advice, relationships, and trust will always make the difference.

Dec 8 · linkedin

This week I had the privilege to host our distinguished military guests on behalf of Canada Life for Canadian Armed Forces Night at the Winnipeg Jets game, along with former company CEO Raymond McFeetors. 

The Shaver family, honoured in the opening ceremony as a true Royal Canadian Air Force legacy of the skies, joined us at the Canada Life Centre, along with fellow comrades-in-arms and families.

We also received visits from Winnipeg mayor Scott Gillingham, and a merry group of Santas led by Robb Nash who heads up The Robb Nash Project, a charity group that uses music and storytelling to engage audiences and address difficult mental health topics.

It was a special night for all of us and to top it off, the Jets won!

Related Questions

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Hugh Moncrieff
Hugh Moncrieff, photo 1
Hugh Moncrieff, photo 2
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Location

Winnipeg, Manitoba, Canada