Sign In

Hugo van der Spek

Founder fibby.org - Let's Am-fibby-fy humanity at fibby

Professional Background

Hugo van der Spek is a distinguished professional known for his innovative contributions to the fields of marketing and communication. With a profound understanding of digital marketing strategies and community engagement, he has made significant strides in various capacities throughout his career. His expertise lies in growth marketing, crowdfunding strategies, and effective communication, which have allowed him to excel in both startup environments and established organizations.

Hugo's career began in the realm of social media, where he honed his skills as a trainee at Winkelman Van Hessen. His passion for communication and marketing quickly propelled him through the ranks, leading him to serve as a Junior Advisor in the same firm. It was here that he developed a sound understanding of market dynamics and client engagement, which would serve as the foundation for his future endeavors.

He later took on the role of Marketing Manager and eventually Head of Communications at Peerby, where he played a crucial role in building the company’s brand and community outreach initiatives. His leadership and innovative mindset led to impressive growth and visibility for the organization, showcasing his ability to effectively communicate and engage with diverse audiences.

After his successful tenure at Peerby, Hugo embraced entrepreneurial ventures by founding fibby.org, an initiative dedicated to enhancing human connectivity in meaningful ways, under the tagline "Let's Am-fibby-fy humanity!" This endeavor reflects Hugo's commitment to not only advancing his career but also making a positive impact within the community through technology and communication.

Additionally, Hugo has contributed to the academic field as a guest lecturer at Avans Hogeschool, where he inspired and equipped future marketers with the necessary tools to navigate the ever-evolving marketing landscape. His dual focus on practical application and academic understanding has solidified his reputation as a thought leader in the marketing arena.

Education and Achievements

Hugo van der Spek has a solid educational foundation, having studied Marketing and Communication at Zadkine. In addition to this, he earned his Bachelor of Communications with a specialization in Communication Management from Hogeschool van Utrecht. This rigorous academic training has prepared him to tackle challenges in the marketing sector with innovative and strategic solutions.

His accomplishments have not gone unnoticed. In March 2015, Hugo was recognized as one of the '100 Best Marketers in the Netherlands' by Tijdschrift voor Marketing, securing position #91 on the prestigious list. This accolade is a testament to his expertise and influence in the marketing industry, validating his work and impact in fostering community engagement and brand growth.

Achievements

  • Ranked #91 on the '100 Best Marketers in the Netherlands' by Tijdschrift voor Marketing (March 2015)
  • Founder of fibby.org, an organization aimed at enhancing community connection and engagement
  • Head of Communications and Marketing Manager at Peerby, where he led innovative marketing strategies and community building efforts
  • Guest lecturer at Avans Hogeschool, educating upcoming marketers on communication strategies and marketing principles.

Highlights

Mar 8 · linkedin

💡5 jaar geleden klopte ik aan bij Ronald ter Hoeven, bestuurder van Dutch Don't Drown Foundation en vroeg: ‘𝘸𝘢𝘵 𝘥𝘦𝘯𝘬 𝘫𝘪𝘫 𝘷𝘢𝘯 𝘦𝘦𝘯 𝘴𝘰𝘤𝘪𝘢𝘭𝘦 𝘰𝘯𝘥𝘦𝘳𝘯𝘦𝘮𝘪𝘯𝘨 𝘥𝘪𝘦 𝘻𝘪𝘤𝘩 𝘰𝘰𝘬 𝘪𝘯𝘻𝘦𝘵 𝘰𝘮 𝘦𝘦𝘯 𝘷𝘢𝘯 '𝘴 𝘸𝘦𝘳𝘦𝘭𝘥𝘴 𝘨𝘳𝘰𝘰𝘵𝘴𝘵𝘦 𝘥𝘰𝘰𝘥𝘴𝘰𝘰𝘳𝘻𝘢𝘬𝘦𝘯 𝘰𝘯𝘥𝘦𝘳 𝘫𝘰𝘯𝘨𝘦 𝘬𝘪𝘯𝘥𝘦𝘳𝘦𝘯 𝘵𝘦𝘳𝘶𝘨 𝘵𝘦 𝘥𝘳𝘪𝘯𝘨𝘦𝘯: 𝘷𝘦𝘳𝘥𝘳𝘪𝘯𝘬𝘪𝘯𝘨?’

Ronald: 𝘸𝘪𝘫 𝘩𝘦𝘭𝘱𝘦𝘯 𝘮𝘦𝘦!

🇮🇩 Nu op Ambon, Indonesië: onder de vlag van Dutch Don't Drown Foundation en in samenwerking met stichtingssbb, de lokale universiteit en CALO Windesheim is een train-de-trainer programma van start gegaan. (👋 theo, Sandra, Damian Foppen, Marjolein en Mandy van der Weijden-van Rooden)

💦 𝗗𝗲 𝗯𝗲𝗹𝗮𝗻𝗴𝗿𝗶𝗷𝗸𝘀𝘁𝗲 𝘀𝘁𝗮𝗽 𝗱𝗶𝗲 𝗱𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝗲𝗻 𝗶𝗻 𝗱𝗲 𝗲𝗲𝗿𝘀𝘁𝗲 𝗳𝗮𝘀𝗲 𝗹𝗲𝗿𝗲𝗻: kinderen (2+) spelenderwijs de vaardigheid leren om weer aan de kant te komen nadat ze in het water vallen. In het zwembad, maar (straks) juist ook in de directe omgeving waar kinderen dagelijks het vaakst komen. Bijvoorbeeld de zee, riviertjes of ander open water.

😱 𝗪𝗮𝗮𝗿𝗼𝗺 𝗱𝗮𝘁 𝗻𝗼𝗱𝗶𝗴 𝗶𝘀? Met slechts één zweminstructeur voor 450.000 Ambonezen kan momenteel maar liefst 75%-80% van de inwoners niet zwemmen.

✨𝗘𝗻 𝗶𝗻𝘁𝘂𝘀𝘀𝗲𝗻 𝘇𝗶𝗲𝗻 𝘄𝗲 𝗵𝗲𝘁 𝗼𝗼𝗸 𝗴𝗲𝗯𝗲𝘂𝗿𝗲𝗻 𝗶𝗻 𝗔𝗺𝗯𝗼𝗻: de universele taal van spel en plezier, gecombineerd met Fibby en de learn-through-play zelfredzaamheidsmethodiek, ontwikkeld met Dutch Don’t Drown (👋 Jochem, Marcel) en in samenwerking met Calo Windesheim doorontwinkkeld, versnelt het proces naar ‘lukken’ enorm.

🌏🌱𝗠𝗮𝗮𝗿 𝗱𝗶𝘁 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮 𝗶𝘀 𝘀𝗹𝗲𝗰𝗵𝘁𝘀 𝗵𝗲𝘁 𝗯𝗲𝗴𝗶𝗻! Een opstap naar soortgelijke projecten wereldwijd, met daaraan gekoppeld een internationaal Dutch Don’t Drown certificaat voor trainers en kinderen. Dat helpt niet alleen om veilig rond het water te blijven, maar fungeert ook als een katalysator voor economische groei!

𝗟𝗲𝘁'𝘀 𝗔𝗺-𝗙𝗜𝗕𝗕𝗬-𝗙𝘆 𝗵𝘂𝗺𝗮𝗻𝗶𝘁𝘆 - 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗱𝗿𝗼𝘄𝗻𝗶𝗻𝗴 𝗶𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗮𝗯𝗹𝗲!

Related Questions

How did Hugo van der Spek start his journey in marketing and communications?
What inspired Hugo van der Spek to establish fibby.org and what is its mission?
In what ways did Hugo van der Spek contribute as a Head of Communications at Peerby?
How did being recognized as one of the '100 Best Marketers in the Netherlands' impact Hugo van der Spek's career?
What were some key lessons Hugo van der Spek emphasized while teaching at Avans Hogeschool?
Hugo van der Spek
Add to my network

Location

The Randstad, Netherlands