Suggestions
Huw Thomas
Architecting high-impact alternative protein startups + top-tier co-founder teams. Oxford MBA; iGEM; WEF Global Shapers.
Huw Thomas is a prominent entrepreneur and the Co-Founder, President, and COO of Counterfactual Ventures, a venture studio dedicated to advancing the alt-protein industry. This company aims to address critical gaps in sustainable protein production, thereby facilitating the transition away from traditional meat sources towards more environmentally friendly alternatives.13
Background and Experience
Huw has a strong foundation in computer engineering and renewable energy. Before founding Counterfactual Ventures, he served as the COO of New Age Meats, a startup focused on cultivated meat, and co-founded SCENE, a consultancy in renewable energy. Additionally, he was the CEO of Fuelit, a sports nutrition company.12 His diverse experience spans various roles that emphasize sustainability and innovation in food production and energy sectors.
Contributions to the Industry
At Counterfactual Ventures, Huw is involved in shaping organizational strategy and driving impact within the alt-protein sector. His work includes engaging with entrepreneurs who are focused on creating sustainable solutions to meet global protein demands. He emphasizes the need for curiosity and adaptability among leaders in this rapidly evolving industry.14
Notable Achievements
Huw's initiatives have garnered significant funding, with his efforts contributing to securing over £200,000 in grants for projects aimed at enhancing sustainability in food production.2 His insights into the future of meat alternatives are informed by extensive experience and a commitment to addressing the challenges posed by the global meat industry.
In summary, Huw Thomas is a key figure in the alt-protein movement, leveraging his entrepreneurial spirit and technical expertise to foster innovation and sustainability in food production.
Highlights


