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Ian Jacobs

Principal Analyst at Forrester Research - Helping us all have better customer service experiences.

Ian Jacobs is currently the VP and Lead Analyst at Opus Research, not a Principal Analyst at Forrester Research.13 He joined Opus Research in November 2024.1 Prior to this role, Ian held senior positions at Forrester, where he led teams researching conversational AI, conversational commerce, digital customer service, and core contact center technologies.13

With over 30 years of experience, Ian has been at the forefront of research on conversational AI, covering its applications in customer service since 2005.13 He is known for his expertise in:

  1. Agent assistance and workflow automation
  2. The future of work, including human-AI collaboration strategies
  3. How BPOs are adapting to AI-driven changes in global customer service

Ian is an award-winning columnist and is widely quoted in publications ranging from the New York Times to Wired.13 His LinkedIn username is indeed iangjacobs.24

Before his analyst roles, Ian worked at Genesys as a customer experience evangelist.3 He has also held positions at other analyst firms, including 451 Research and Ovum.3

Related Questions

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Ian Jacobs
Ian Jacobs, photo 1
Ian Jacobs, photo 2
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Location

San Francisco, California