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Ian Shields
Founder @ Kintsugi Marketing • Go-To-Market Solutions Architect for SaaS
Ian Shields is the founder of Kintsugi Marketing and a Go-To-Market Solutions Architect based in Salt Lake City, Utah.13 He is an experienced operations leader with a focus on marketing, sales, customer success, and finance.1
Professional Experience
Ian has over 14 years of experience in crafting Go-To-Market solutions.2 His career includes roles such as:
- Founder and Marketing Operations Consultant at Kintsugi Marketing (May 2023 - Present)1
- Director of Marketing Operations and Demand Generation at EcoVadis (September 2022 - April 2023)1
- Head of Marketing Operations at Extend (May 2021 - May 2022)1
- Senior Marketing Operations Manager at Artemis Health (February 2020 - May 2021)1
Expertise
Ian specializes in:
- Revenue Operations consulting
- Fractional Revenue Operations leadership
- HubSpot audits and optimization
- Project-based consulting for go-to-market strategies13
He has extensive experience with various tech tools, including HubSpot, Marketo, Salesforce, Webflow, SalesLoft, Google Analytics, and more.13
Education and Certifications
Ian holds a Bachelor of Science degree from Brigham Young University.1 He has also earned numerous certifications, including:
- HubSpot Marketing Software
- HubSpot Sales Software
- Adobe Certified Expert-Marketo Engage Business Practitioner
- LinkedIn Marketing Solutions Fundamentals1
Ian describes himself as a modern craftsman of revenue operations, focusing on mending go-to-market processes for B2B SaaS companies, creating visually compelling data stories, and enhancing tech stacks.3
Highlights
What a good morning in Salt Lake City! 🌄
Thanks to everyone who came out to our Business Casual OPS Meetup and made it so bright and memorable. Surrounded by inspiring people, sharing laughter, and building lasting connections was the perfect way to start the day. This little marketing ops community is a vibe. Let's keep the good times rollin'.
I am looking forward to the upcoming micro-event in two weeks. If you haven't already, you should join the MarketingOps.com local Slack channel, mopro-local-saltlakecity.
Connections: Mike Woodward, Julianne S Martin, Amanda Fults, David Malmborg
Could a tech stack implementation put you out of business?
I completed an analysis of a holistic tech stack implementation that went so horribly wrong that it has the potential to put this company out of business in a matter of months.
What does a lousy tech stack implementation look like? 🔴 Generic use cases with no measurable outcome 🔴 Minimal business requirement 🔴 Lack of technical requirements (data ownership, access, integrity, and validation) 🔴 No documentation on business processes and metrics 🔴 No reporting on error monitoring and exception case resolution 🔴 Lack of go and no-go measurable criteria
No documentation of redundancy at process transitions' hand-offs.' Business owners and leaders, this is your reminder. Slow down and always shop around your tech stack partners for implementation and integration. Get at least three (3) quotes from different partners.
Don't unquestioningly accept the one recommended implantation partner from the platforms or tools.
Do you know who you should ask for a referral? ➕ Your network ➕ Your colleagues ➕ Business leaders in your industry ➕ Your mentor(s) ➕ Your book club
A crazy and heartbreaking tech stack implementation can put you out of business.
