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Ido Inchal
Analytics Team Leader at Appsflyer
Ido Inchal is currently serving as the Analytics Team Lead at AppsFlyer, a position he has held since March 2023.4 With a background in cognitive science, Ido's education covers a diverse range of fields including mathematics, psychology, philosophy, and linguistics, complemented by a minor in business management.3
Prior to his current role at AppsFlyer, Ido worked as a Growth Product Manager at Placer.ai.4 His professional experience demonstrates a blend of analytical skills and business acumen, which likely contributes to his leadership position in analytics at AppsFlyer.
AppsFlyer, where Ido works, is a global leader in marketing measurement, analytics, and engagement. The company was founded in 2011 and has since grown to become a significant player in the mobile app industry, helping over 89,000 active mobile apps with their marketing and analytics needs.1
Ido's role as Analytics Team Lead is crucial in a company like AppsFlyer, which prides itself on providing detailed, privacy-first performance insights and customized reports for its clients.2 His expertise likely plays a key role in helping AppsFlyer's customers track progress, make informed decisions, and optimize their marketing strategies.
Highlights
We're hiring a data analyst to join Appsflyer Customer Growth team - a great opportunity to work alongside some of the top brands on the mobile ecosystem and build tools for hundreds of Customer Success professionals to help their customers grow. Join us :)
September was a big month for B2B on Facebook - we hosted Facebook's first (ever) marketing event for B2B SaaS companies, where we shared some practical "marketing playbooks 101" sessions delivered by my colleagues and some of our awesome partners. Hundreds of people attended and got to hear about companies just like theirs, who face similar challenges setting up a net-positive marketing operation on Facebook.
⭐️ Watch the full event: https://lnkd.in/dXARw_v
At the same time, we launched Facebook's (another first ever) knowledge center for SaaS marketing - filled with tactics around targeting, optimization, measurement and creative (that really work), based on millions of dollars in spend over the last 4 years.
This has been a personal project of mine since the beginning of the year, and seeing our team's learnings displayed to the world, on Facebook's official marketing site, is a great moment of accomplishment 🤩🥳
📚 Plug into our new online B2B knowledge center: https://lnkd.in/dAbYgua
We will continue to update the site with more content so feel free to check in once or twice a quarter. Next up are attribution hacks to verify a channel's bottom line impact, and learnings from demand generation funnel design 🤓
#B2B 🙌💪
