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Imma Folch Lázaro

DEIB Chair Worldcom PR Group| CEO LF Channel PR Agency, Spain | Plenary Member Barcelona Chamber of Commerce #Rainmaker

Imma Folch Lázaro is a prominent figure in the public relations sector, serving as a Global Board Member at Worldcom Public Relations Group. She is also the CEO of LF Channel, a public relations agency based in Spain. With extensive experience in the industry since 1996, she has played a significant role in helping over 500 companies enhance their communication strategies and public relations efforts.

In addition to her leadership roles, Folch Lázaro holds the position of DEIB (Diversity, Equity, Inclusion, and Belonging) Chair at Worldcom PR Group EMEA, indicating her commitment to promoting diversity and inclusion within the industry. Her professional focus includes areas such as AI, cybersecurity, and sustainability, reflecting current trends and challenges in public relations and communication.1234

Highlights

Aug 21 · linkedin

Ultimamente se oye mucho la palabra "woke", y parece que se está usando desde medios y políticas conservadoras para atacar iniciativas de diversidad e inclusión. Es curioso como las palabras pueden usarse como armas hasta llegar a cambiar su significado.

Hoy leo en La Vanguardia un artículo sobre Harley Davidson cancelando sus programas de diversidad e inclusión debido a una campaña iniciada por un activista conservador, Rodney Starbuck, en la que dice : “La tendencia está cambiando contra wokeness” - Preocupante.

Pero, ¿sabéis lo que signfica o cual es el origen de la palabra woke?

El término "woke" comenzó en la cultura afroamericana para describir a alguien consciente de las injusticias sociales, especialmente el racismo. Con el tiempo, su significado se amplió para incluir una mayor conciencia sobre temas como el feminismo, derechos LGBTQ+, y el cambio climático.

Hoy, "woke" es un término polarizante. Para algunos, representa el compromiso con la justicia social, mientras que otros lo critican como una preocupación excesiva por la corrección política que puede llevar a la censura y la "cancelación".

Lo dicho. Preocupante. Os dejo un vídeo, que ya tiene un par de años, pero que explica el origen y el uso de la filosofía "woke".

#DEIB #Diversidad #Inclusion

https://lnkd.in/dTs9mXXQ

Aug 21 · linkedin

I own and manage a PR firm. And yet, people who own startups, or have managing positions in scaleups and enterprises, still ask, "What do you do? Advertising?". This is a recurring question and a recurring mistake.

My team is eager to explain and answer all questions anyone might have about PR consulting firms, and what we do. And we go to the basics which is something you must never forget. Richard Condor, from our Barcelona based team, has written this post, which i recommend to read to understand the basics.

Thanks for reading!!

#PRFirms #MediaRelations

Related Questions

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Imma Folch Lázaro
Imma Folch Lázaro, photo 1
Imma Folch Lázaro, photo 2
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Location

Greater Barcelona Metropolitan Area