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Indy Khabra

Co-Founder @ Livewire | Gaming | Marketing | Adtech, Data, Ai | Programmatic | Advisor | IAB Board | Campaign 40 under 40

Indy Khabra is a prominent figure in the digital marketing and gaming technology industry. He is the co-founder of Livewire, a gametech company established in 2021 that specializes in helping brands capitalize on gaming marketing opportunities.1 As the Global Media, Data, and Technology Lead at Livewire, Khabra plays a crucial role in the company's operations and strategic direction.

Professional Background

Khabra is recognized as a global ad technology executive, entrepreneur, and industry thought leader.3 His expertise spans various aspects of digital marketing, with a particular focus on gaming and mobile advertising.

Livewire's Impact

Under Khabra's leadership, Livewire has made significant strides in the gaming marketing industry:

  • The company has developed innovative gametech products that enable brands to reach a vast audience of 944 million gamers across various devices.1
  • Livewire has collaborated with major gaming firms and brands, including Fortnite, Activision Blizzard, Candy Crush, and Uber.2
  • The company specializes in integrating ads seamlessly into gaming environments and tailoring strategies for different markets.2

Industry Recognition

Khabra's contributions to the field have not gone unnoticed. He has been invited to speak at prestigious industry events, such as Advertising Week in New York, where he was recognized as a global digital marketing thought leader.5

Recent Developments

As of October 16, 2023, Livewire announced the appointment of a new Global CEO to lead the business through its international growth and expansion of client relationships.4 This move suggests that the company is entering a new phase of development under Khabra's continued involvement.

Indy Khabra's LinkedIn profile (username: indykhabra) serves as a platform for him to share industry insights and company updates, reflecting his active engagement in the digital marketing and gaming technology sectors.3

Highlights

Aug 27 · linkedin

I've been following this programmatic podcast series for a while and had a great time being a guest on this episode with host Sean Halpin. Lots covered, thanks for the chat! ✌🏽

https://lnkd.in/gVc4FZ8N. 🎙️

#programmatic #ingameadvertising #gaming #marketing #advertising

Aug 21 · linkedin

As global investment in gaming media accelerates, programmatic is proving to be a catalyst in how brands engage with gamers. WARC’s "Future of #Programmatic 2024" report reveals that programmatic spend now accounts for 74.5% of total digital ad spend, growing 10.9% YoY! 🚀

Key takeaways from the report:

1️⃣ Walled Gardens: With just five major platforms projected to capture over half of global ad spend, in-game advertising must adapt to these ecosystems. Programmatic tools can help brands achieve precise targeting while fostering strong relationships with gaming publishers.

2️⃣ Consumer Behavior Shift: Gamers are spending more time in open platforms and immersive game environments, but ad spend remains concentrated in walled gardens. This discrepancy signals a major opportunity to scale programmatic in-game ads and capitalize on gaming as a powerful marketing platform. 🎮

3️⃣ Channel Growth: Just like CTV and display, in-game advertising is benefiting from the YoY programmatic growth. Real-time bidding (RTB) and advanced targeting are making in-game ads more relevant and less intrusive, enhancing the player experience.

4️⃣ Direct Programmatic: Advertisers are increasingly turning to programmatic direct models (like private marketplaces) to secure brand-safe, premium placements in games, ultimately driving revenue while keeping players engaged.

Check out the full report via the link below! 📖

#InGameAdvertising #Gametech #AdTech #DigitalMarketing #WARC #GamingMarketing

Livewire | Tom Simpson Anthony Alexander

Related Questions

What are some of the major brands Indy Khabra has worked with at Livewire?
How did Indy Khabra and Brad Manuel meet and decide to start Livewire?
What innovative technologies has Indy Khabra developed for Livewire?
What are the key challenges Indy Khabra has faced in the gaming marketing industry?
How does Indy Khabra tailor Livewire's strategies for different markets?
Indy Khabra
Indy Khabra, photo 1
Indy Khabra, photo 2
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Location

United States