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Dr. Inga Seecker

Head of Healthcare at Ipsos | Insights for Pharmaceutical and Medtech companies

Dr. Inga Seecker is a healthcare industry professional with a significant role at Ipsos, a global market research company. Here's what we know about her based on the available information:

Professional Role

Dr. Inga Seecker currently holds the position of Director and Service Line Lead for Healthcare at Ipsos.1 In this capacity, she leads the healthcare division, focusing on providing insights for pharmaceutical and medical technology companies.23

Experience and Expertise

  • Dr. Seecker has over 15 years of experience in healthcare market research.1
  • Her areas of focus include pharmaceuticals, medical devices, and other healthcare-related fields.1
  • She is described as an energetic team leader, suggesting strong leadership and management skills.1

Recent Activities

Dr. Seecker has been actively involved in various initiatives and developments within Ipsos:

  • In September 2024, she shared information about a project involving personabots, AI, and segmentation in healthcare.2
  • In July 2024, she announced the launch of Ipsos PersonaBot, an AI-powered solution for bringing consumer and healthcare segmentations to life.4
  • She has shown interest in topics such as job sharing, as evidenced by her LinkedIn post in December 2023.5

Professional Interests

Based on her LinkedIn activities, Dr. Seecker appears to be particularly interested in:

  • The intersection of healthcare and artificial intelligence34
  • Innovative market research techniques in the healthcare sector
  • Leadership and team management in the healthcare industry

Dr. Inga Seecker's role at Ipsos and her extensive experience in healthcare market research position her as a key figure in providing insights and strategic guidance for companies in the pharmaceutical and medical technology sectors.

Highlights

Jul 29 · linkedin

📢 [Point of View] Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona. Generative AI is transforming the way in which pharmaceutical companies can leverage healthcare segmentation study results. As explained by Ipsos’ experts Svetlana Gogolina and Theano Anastasopoulou in our latest PoV, persona bots enable marketers to engage in interactive ‘dialogues’ with AI-powered avatars of target segments, providing deeper insights, streamlining message testing, and optimising omnichannel strategies. Unlocking this potential requires planning, ethical considerations, and a commitment to continuous learning and adaptation.

📚 [Read the full white paper here] https://lnkd.in/d3CzDDAm #Healthcare #MarketResearch #AI #Segmentation #PersonaBot #IpsosHiAi

Contact us for more details! 📧

Jul 3 · linkedin

Excited to share the launch of Ipsos PersonaBot, a new AI-powered solution for bringing consumer and healthcare segmentations to life! 💡

Using Ipsos’ secure #genAI platform, Ipsos PersonaBot allows our clients to ‘converse’ with personas representing their target segments as if they were real people.

Healthcare PersonaBot, developed separately for the healthcare sector, increases the utility and value of HCP, patient, pharmacist and other healthcare segmentations specifically.

This game changing development, driven forward by Svetlana Gogolina and her team, offers:

  • A richer, deeper understanding of your segments’ attitudes and behaviours
  • On-tap guidance for your brand and communication strategy
  • Ability to conduct message testing and test innovations on different segments
  • Etc.

Read our press release to learn more, or contact me if you are interested in our AI-powered solutions!

https://lnkd.in/gk4XZpV2 #AI #MRx #Segmentation #Healthcare

Related Questions

What are Dr. Inga Seecker's key achievements at Ipsos?
How has Dr. Inga Seecker contributed to healthcare market research?
What is the Ipsos PersonaBot that Dr. Inga Seecker launched?
What industries does Dr. Inga Seecker focus on in her role at Ipsos?
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Dr. Inga Seecker
Dr. Inga Seecker, photo 1
Dr. Inga Seecker, photo 2
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Location

Greater Munich Metropolitan Area