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Inge Keizer

Change by design @ Service Design College - Designpact - We are hiring in Norway, Spain, UK, NL and US!

Inge Keizer is a dedicated advocate of human-centered thinking and acting within organizations for positive societal impact.

As the Founder and Director of Operations at SERVICE DESIGN COLLEGE / SERVICE DESIGN DAYS, Inge promotes a culture of user-centric solutions.

In 2010, Inge co-initiated the Service Design Days, a conference focusing on creating relevant connections for companies in a changing business landscape.

In addition to her role at the college, Inge collaborates with various clients including Vodafone, Amsterdam Airport Schiphol, Heineken International, and more, to drive service innovation and sustainable growth.

Her expertise lies in International, Human Centered, Service Design, Business Design, Social Design, Experience Design, Strategy, Research, Digital, Innovation, and Impact.

Inge Keizer's educational background includes studies at SCRUM, Harvard Business School, Hogeschool voor de Kunsten Utrecht, Hanzehogeschool Groningen, University of Teesside, University of Groningen, and Universitat Autònoma de Barcelona.

Formerly, Inge held positions such as Co-Founder at DESIGNPACT, Module Lead Service Design (MDes) at AOD, Design Leadership Forum Member at InVision, and more, showcasing her diverse professional experience.

With a history of roles ranging from Service Design Lead at Fjord to Senior Project Manager at Vodafone, Inge Keizer has honed her skills in design thinking, service innovation, and customer experience.

Inge's commitment to fostering positive change is exemplified through her involvement in the Student Service Design Challenge and collaborations with leading brands and startups.

Her multifaceted career encompasses roles across diverse industries, demonstrating a versatile skill set and a passion for driving meaningful transformation.

Highlights

Sep 2 · linkedin

Why does service design education need to go beyond tools and methods to focus on mindset, vision, and strategic thinking? Many current training programs focus on the "how-to" aspects of service design, but designers need to develop a deeper understanding of value co-creation and the complexities of service ecosystems. Instead of just designing individual touchpoints, it's essential to understand how services function as interconnected systems where multiple stakeholders collaboratively create value.

The practice of service design, when informed by service-dominant logic and an understanding of value co-creation within complex service ecosystems, is essential for any designer aiming to navigate the complexities of modern service systems where value is co-created across networks of actors, resources, and technologies, with a focus on the dynamics, feedback loops, and interdependencies that exist across broader systems.

Now, more than ever, designers (on strategy teams or in-house innovation hubs) must be equipped to think beyond individual service encounters and consider the entire service system. By shifting the focus from delivering predefined value to facilitating value co-creation, designers can support the orchestration of complex service systems and drive meaningful change.

#servicedesign #strategicthinking #SDLogic #designleadership #valuecocreation #serviceecosystems #cxdesign #uxdesign #marketing #businessdevelopment #servicemanagement #designeducation

May 27 · linkedin

Design Foresight: a new approach to designing futures. This article explores a new design approach called 'Design Foresight' that aims to bridge the gap between two ideologies / methodologies related to dealing with the future: futurisation and de-futurisation. In sociological inquiry, futurisation, represented by futures studies, envisions possibilities of uncertain and unpredictable futures. On the other hand, de-futurisation, represented by forecasting methods, believes in capturing future patterns through variable calculations, reducing options and aiding decision-making.

According to Stuart Candy: "Design is always about the future. Design practices bring new things into a world that did not exist before. Policies, activities, products and services, no matter what we are designing, from the moment we identify a problem to the moment we implement a solution, time moves forward. In this sense, all design is for the future."

'Design Foresight: A Design Approach that Marries the Futurization and De-Futurization' by Zhiyong Fu and Qing Xia, can be found here:

https://lnkd.in/d847P3-v

#foresight #designforesight #designfiction #servicedesign #futuresthinking

Design Foresight: a new approach to designing futures. This article explores a new design approach c
Inge Keizer
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Location

Spain