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Irene To

Group Strategy Manager at Selfridges Group

Irene To is a seasoned professional currently serving as the Head of Product at Selfridges, where she has been instrumental in building and scaling a customer and data product tribe. Her focus is on leveraging data to enhance customer lifetime value and engagement, contributing significantly to the overall customer strategy of Selfridges.1

Professional Background

  • Group Strategy Manager, Selfridges Group (August 2018 - February 2020): In this role, she was involved in strategic planning and execution for the group.
  • Head of Digital, Selfridges (March 2020 - March 2022): Managed the digital business's P&L, emphasizing international growth and development.
  • International Digital Region Manager - Greater China, Selfridges (June 2017 - August 2018): Oversaw digital strategies in the Greater China region.
  • Senior Strategy Consultant, Selfridges Group (July 2015 - June 2017): Provided strategic insights and support on corporate issues and M&A due diligence.

Education

Irene holds a Bachelor of Arts (B.A.) in Biomedical Sciences from the University of Oxford, where she graduated with Second Class First Honours (Distinction) in 2012. She was also an academic scholar during her studies.1

Skills and Languages

Irene is proficient in several languages including Mandarin, Cantonese, Spanish, and English, showcasing her international exposure and ability to engage with diverse markets.1

Her career reflects a strong commitment to eCommerce and retail, with a passion for solving customer problems through innovative strategies.

Highlights

Saudi investor partners with Central Group in Selfridges
Sep 4 · ppg.com
Irene Tasi - PPG
Jan 1 · datasociety.net
Irene Chung - Data & Society
Irene Thompson – President and CEO Emeritus

Related Questions

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Irene To
Irene To, photo 1
Irene To, photo 2
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Location

Greater Oxford Area