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Irene To

Group Strategy Manager at Selfridges Group

Irene To is a seasoned professional in the retail and e-commerce sectors, currently serving as the Group Strategy Manager at Selfridges Group, a position she held from August 2018 until February 2020. In this role, she was responsible for shaping and implementing strategic initiatives to enhance the company's market position and operational efficiency.1

Professional Background

Irene has an extensive background with Selfridges, including several key positions:

  • Head of Product (March 2022 - Present): She built a customer and data product tribe, focusing on leveraging data to improve customer engagement and lifetime value. Notable achievements include launching a new customer loyalty product and establishing a cloud-based data platform.1
  • Head of Digital (March 2020 - March 2022): Managed the digital business's P&L and was instrumental in driving international growth.1
  • International Digital Region Manager - Greater China (June 2017 - August 2018): Oversaw digital strategies in the Greater China region.1
  • Senior Strategy Consultant (July 2015 - June 2017): Provided strategic consulting services across various sectors, including consumer goods and healthcare.1

Education

Irene holds a Bachelor of Arts in Biomedical Sciences from the University of Oxford, where she graduated with Second Class First Honours (Distinction) in 2012. She also attended Sevenoaks School, achieving an impressive score of 44/45 in the International Baccalaureate.1

Skills and Languages

Irene is proficient in multiple languages, including:

  • Mandarin (native)
  • Cantonese (native)
  • English (bilingual)
  • Spanish (limited working proficiency).1

Her expertise lies in e-commerce, retail strategy, customer engagement, and data-driven decision-making, making her a key player in shaping the future of Selfridges Group.

Highlights

Jan 1 · leader.co.za
Choosing a good growth strategy is a spice that businesses need
Saudi investor partners with Central Group in Selfridges
Irene Lin - Consultant - Cornerstone International Group

Related Questions

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Irene To
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Location

Greater Oxford Area