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Irene Voisin

Owner, I Voisin Insights and Consulting

Professional Background

Irene Voisin is a dynamic and experienced consultant who has made significant contributions to the field of market insight and product research over her 15-year career. As the Owner of I Voisin Insights and Consulting (IVIC), Irene specializes in helping technology-based businesses navigate the complexities of funding, product development, market launches, and crucial marketing decisions with actionable insights. Her extensive experience spans both Business-to-Consumer (B2C) and Business-to-Business (B2B) contexts, making her an expert in delivering critical audience insights and opportunity sizing that facilitate growth.

Irene's impressive professional journey includes notable positions at renowned companies including Pinterest, Groupon, and Ipsos ASI. Her deep understanding of consumer behavior and market trends allows her to apply various methodologies such as concept testing, naming surveys, price acceptance studies, conjoint analysis, segmentation, and MaxDiff analysis. These tools empower her clients to make informed decisions to enhance product evolution and marketing effectiveness. Additionally, Irene is well-versed in providing valuable guidance in the ever-changing landscape of digital marketing, ensuring her clients remain competitive and informed.

Education and Achievements

Irene possesses a strong academic background, having earned her Master's degree in Social Science from the prestigious University of Chicago. This advanced education, complemented by her Bachelor’s degree in Psychology and Spanish from The University of Texas at Austin, provides her with a unique perspective that integrates both analytical and cultural understanding in her work.

Beyond her educational qualifications, Irene's professional achievements are a testament to her dedicated approach to research and insights. Before establishing IVIC, she held several influential roles at Pinterest, where she served as the Head of Advertiser Growth Insights, Insights Research Manager, and Insights Lead Researcher. In these positions, she played a pivotal role in developing strategies that drove growth and shaped the direction of key marketing initiatives. Her prior experiences as Senior Market Research Manager at Groupon and Senior Research Manager at Ipsos ASI further underscore her ability to gather and translate complex data into actionable strategies that inform business decisions.

Community Involvement

Irene's commitment to making a positive impact extends beyond her professional endeavors. She began her career in the not-for-profit sector, focusing on advocating for early education and early childhood services. This passion motivates her ongoing involvement in community organizations and board positions where she utilizes her insights to support various initiatives. Irene believes in the power of giving back, striving to leverage her expertise to benefit society as a whole.

Residing in the vibrant city of San Francisco, Irene enjoys a fulfilling family life with her husband and their lively 5-year-old son, alongside their playful 7-year-old mutt. Her family life fuels her dedication to uplifting future generations and fostering a nurturing environment, reflecting her commitment to early childhood development even in her personal adventures.

With a nuanced understanding of the intersection between technology and consumer behavior, Irene Voisin continues to lead with insight, passion, and dedication, driving growth for businesses while fostering a strong community spirit.

Achievements

Related Questions

How did Irene Voisin develop her expertise in quantitative market research?
What methodologies has Irene Voisin found most effective in supporting product evolution?
How has Irene's background in early education influenced her consulting approach at I Voisin Insights and Consulting?
In what ways does Irene Voisin integrate community involvement into her business practices?
What key trends has Irene observed in digital marketing that influence her strategies for clients?
Irene Voisin
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Location

San Francisco Bay Area