Sign In

Isabelle Roughol

Founder, producer & host of Borderline - Media artisan

Isabelle Roughol is an entrepreneurial journalist and media artisan with a passion for leading people and writing. She is the founder of Borderline, a podcast and community for global citizens, and One Lane Bridge, a storytelling studio. Isabelle thrives at the intersection of tech and media, focusing on transforming the industry, developing talent, and putting readers at the forefront.

Isabelle has a diverse background working in various roles including as an editorial director, managing editor, and news editor at LinkedIn, as well as in reporting and editing for publications like Le Figaro, The New York Times, and The Cambodia Daily. She has a strong focus on building bridges between countries and industries, leveraging her expertise in strategic leadership and journalism to connect disparate ideas and create innovative organizational cultures.

With a stellar academic record including a bachelor's degree in Journalism with Summa cum laude honors from the University of Missouri-Columbia, Isabelle is also a passionate educator and consultant. She shares her knowledge on media strategy and leadership with organizations, and serves on the board of the Public Interest News Foundation.

As a curious professional, Isabelle is dedicated to continuous learning and growth, always seeking opportunities to expand her horizons. She maintains an active online presence through her newsletter, Patreon, and various podcast platforms, engaging with a global audience. Isabelle's expertise lies in media innovation, strategy, leadership, and fostering compassionate and innovative work environments.

Highlights

Jun 6 · linkedin

Early in my journalism career, a story changed my trajectory. Not one I wrote or edited, just one I read in the papers like everyone else.

A young French journalist was wounded in Syria. For days the country waited with baited breath to learn her fate. Her leg broken, she couldn't escape on her own. She begged for an evacuation in a Youtube video. Eventually heroic Syrians strapped her to a stretcher and dragged her out to the Lebanese border through an underground tunnel.

Everywhere she was talked about as a reporter for France's largest daily. What I knew, because I had worked there and her stories had come across my desk, is that she wasn't on staff. She was a freelancer. Like many young reporters, she'd shown up in a foreign country, called up newspapers and pitched her stories. She'd managed to sell us half a dozen in the months before the bomb attack. At the going union rate, that was maybe €1,000 altogether, if that.

As much as my rent or my monthly student loan payments then, but not both.

It was then and there I decided freelancing was a scam and I gave up on being a foreign correspondent, a career path that requires years of instability I couldn't afford. No training, no guarantees, no safety and not even a living wage. The news business survives on the passion and exploitation of young journalists. And increasingly the not-so-young too as what was once a way in, is increasingly the only way through.

This was 12 years ago. It's only got worse. Freelance rates have not only not kept up with inflation, they're declining nominally! Consulting, copywriting and content marketing pay the bills now. Stories get spiked and months of work are left unpaid. Stories get published and remain unpaid anyway. Payment terms stretch far beyond the limits of the law. Freelancers are given no safety training or equipment, even on the most dangerous assignments. Regular shift work is masquerading as casual work to cut corners on benefits and social protection. Freelancers face violence, sexual assault, burnout and mental health issues with no organisational support. I could go on...

This distress call from the Society of Freelance Journalists is important. As they remind us, "if we stopped working en masse, the industry would collapse."

Meanwhile, I encourage them all to build their own indie media. You'll make as much from a single member on a paid newsletter as from an average assignment going out to thousands of readers. You might as well own your business.

https://lnkd.in/djB87kk5

cc John Crowley Abigail Edge Laura Oliver Caroline Harrap

May 30 · linkedin

News is a bizarre business where you make a product for one crowd – then look for another to pay for it. Only about 1 in 6 UK indie news publishers turns to their readers for funds. (That's from the Public Interest News Foundation Index 2024 we launched this week.)

What I've always loved about reader revenue is it's the only model where you serve a single master. No need to interrupt the user experience to please an advertiser, no need to shoehorn your editorial projects into the list of requirements of some foundation or philanthropist, no need to satisfy the changing whims of an algorithm. Make the better product your audience wants and your revenue will increase. That simple.

Sure, putting the principle in practice gets a tad more complex. It can rarely be your –only– revenue source. But name me another business model that gives you instant and constant product feedback and a direct relationship with the audience. I'll wait.

All that to say, 16% of indie newsrooms using reader revenue methods is puny and I'm sure we can up that number.

News is a bizarre business where you make a product for one crowd – then look for another to pay for
Isabelle Roughol
Add to my network

Location

London, England, United Kingdom