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Jack Lancaster
Co-Founder @ Spoke.ai - Co-Founder @ Plantclub.io
Jack Lancaster is the co-founder and chief product officer of Spoke.AI, a company that uses AI to streamline workplace communications by connecting tools like Slack, Jira, and Notion.12 He started Spoke.AI in April 2021 and is based in Berlin, Germany.2
Prior to founding Spoke.AI, Jack had a diverse career in product management and entrepreneurship:
- He worked at N26, a digital bank, in various product roles from 2016 to 2019, eventually becoming a Group Product Owner.2
- In 2019, he co-founded Plantclub, a company that provides plants to businesses to improve their work environments.2
- He briefly served as Director of Product at SafeCorp in 2019.2
Jack's educational background includes:
- A Bachelor of Science in Management with First Class Honours from the University of Leeds (2011-2015).2
- A study abroad year at Copenhagen Business School (2013-2014).2
Jack is described as a fast learner who can manage complex products end-to-end. He is known for being enjoyable to work with, both as a colleague and a friend.2
Highlights
Internal communication is a product.
You want people to read it. You want people to understand it. You want people to take action from it.
But way too often, internal communication is an afterthought. ❌ Hard to see the key headlines ❌ Too much information/too dense ❌ Technical descriptions for a non-technical audience ❌ Tons of jargon and abbreviations ❌ Sent inconsistently or not optimized for relevant timing
And then we’re surprised when Sales, Ops, Marketing, etc. ask us things that were actually mentioned in the newsletter.
If you want people to read what you’re putting out, you need to think of it like a product.
The UX needs to be good.
Folks like Antonia Landi are doing a great job in improving how product operates They are taking stress away from PMs so they can deepen focus in other areas
This is part 2️⃣0️⃣ of our 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗼𝗺𝗺𝘀 𝗦𝗲𝗿𝗶𝗲𝘀 Sharing stories from amazing product builders: Designers, PMs, Data Scientists, Engineers About lessons they've learned on how to communicate better
The one question to ask yourself when presenting to stakeholders: “𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?”
Hiba Ganta points out that first we need to work out what we’re trying to get to…
🚦 𝗔𝗿𝗲 𝘄𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻? ❓ 𝗔𝗿𝗲 𝘄𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗮𝗻𝘀𝘄𝗲𝗿? 👍 𝗔𝗿𝗲 𝘄𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗿𝘂𝗯𝗯𝗲𝗿-𝘀𝘁𝗮𝗺𝗽 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻?
We often think that we need to show them everything to take them on a journey But this can derail things when we go deep into the weeds Think about how you can keep it shorter → ideally two slides, that’s it!
Keeping it shorter doesn’t mean it’s light on substance Focus on making it clear on action:
🚦 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻…
- We want to do X in order to learn Y. Our belief is that Z will happen.
- Do you agree that we should explore this?
❓ 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗮𝗻𝘀𝘄𝗲𝗿…
- What do you believe is more important strategically, A or B?
- Based on that, I would then prioritize/focus on/do ______. Agreed?
👍 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗿𝘂𝗯𝗯𝗲𝗿-𝘀𝘁𝗮𝗺𝗽 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻…
- This is the approach that we’d like to take
- This is how long we estimate it to take
- This is the what we won’t be able to do because of focusing on this (opportunity cost)
- Do you see any issues with the approach/estimate/trade-offs?
- Is there any scope missing from this?
This is part 1️⃣9️⃣ of our 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗖𝗼𝗺𝗺𝘀 𝗦𝗲𝗿𝗶𝗲𝘀 Sharing stories from amazing product builders: Designers, PMs, Data Scientists, Engineers About lessons they've learned on how to communicate better
