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Jacob Schulman

Premium Product Marketing Lead at Spotify

Jacob Schulman is a seasoned product marketing leader with extensive experience at major tech companies, including Spotify, Shopify, and DoorDash. His LinkedIn profile (jacobschulman) highlights a career focused on driving consumer-facing product strategies and go-to-market initiatives.6

Key Career Highlights

  • Spotify (2015–2021):

    • Served as Product Marketing Lead for Premium, where he spearheaded campaigns like Premium Duo (a shared subscription plan).24
    • Built the Premium Product Marketing team from the ground up, launching features such as Spotify HiFi, Spotify Kids, and Personalized Playlists.15
    • Progressed from Associate Product Marketing Manager to Product Marketing Lead over six years.6
  • Shopify (2021–2022):

    • Led product marketing for Shop Pay, focusing on accelerated checkout and installment features to enhance merchant and buyer experiences.1
  • DoorDash (2022–2023):

    • Managed product marketing for DashPass, DoorDash’s subscription service.6

Current Roles

  • Senior Product Marketing Manager at Netflix (since October 2023).6
  • Founder of ABOVE Apparel (since 2018), a sustainable fashion brand.6
  • Contributor to Product School, where he co-developed the Product Marketing Manager Certification (PMMC) to train future product marketers.13

Notable Achievements

  • Played a pivotal role in Spotify’s Premium strategy, contributing to features that expanded its global user base.15
  • Recognized for driving market share growth through innovative product launches and campaigns.14

His career reflects a blend of strategic product positioning, cross-functional collaboration, and a focus on consumer-centric experiences.16

Highlights

Apr 30 · productschool.com
Jacob Schulman - Product School
Jacob Schulman - Product School
The Product Marketing Manager Certification (PMMC).
Apr 22 · adsoftheworld.com
Spotify Premium Duo • Ads of the World™ | Part of The Clio Network
Jul 1 · Muse by Clio
Spotify Has Puppets Act Out Interviews With Real Couples About Their Music Habits - Muse by Clio
Feb 25 · NEWS.com.au
Avicii: Future Music Festival DJ has new Stories album on the way - NEWS.com.au

Related Questions

What are some of the key products Jacob Schulman has worked on at Spotify?
How did Jacob Schulman contribute to the development of Spotify Premium Duo?
What is the Product Marketing Certification that Jacob Schulman is involved in?
What role did Jacob Schulman play at Shopify?
How has Jacob Schulman's career evolved since leaving Spotify?
Jacob Schulman
Jacob Schulman, photo 1
Jacob Schulman, photo 2
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Location

New York, New York