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Jacques Keyser
Programming Director, VidCon | Creator Economy Enthusiast ⭐ | Live Events Specialist 🥇 | Building The Best Fan Experiences 🔥
Jacques Keyser is the Programming Director at VidCon, a prominent conference focused on content creation and the digital media landscape. He has held this position for the past six years, overseeing programming for VidCon events across five continents, which includes managing various international portfolios of events.23
Keyser emphasizes the evolution of content creators into entrepreneurs, highlighting how they are increasingly building sophisticated businesses within the creator economy. This shift is reflected in the programming at VidCon, which includes discussions on the economic aspects of content creation and the transformative potential of AI in this space.1
In addition to his role at VidCon, Keyser is recognized as an event producer and is passionate about creating memorable experiences for attendees.4 His work has contributed to the growth and success of VidCon, which attracts thousands of creators and fans from around the world each year.15
Highlights
I just landed in Mexico City!
VidCon México kicks off tomorrow, and I can’t wait.
First up, our Industry Track which kicks off tomorrow will bring together the biggest execs, platforms, creators, brands, and agencies in the region to network, learn, and educate each other on the future of the Creator Economy as it continues to mature.
If anyone in my LinkedIn network is attending, hit me up!
🤘🤘
Huge shout out to Pepe Híjar Jorge de los Santos for another year of amazing programming.
P.S I’m always open to any recommendations for great places to eat in Mexico City 🌮
This is The Most Overlooked Opportunity in Creator Products Right Now ↓
Recently, I’ve been very interested in creator products and the shift from creator partnerships to creator ownership.
We are starting to see a lot more creatorpreneurs emerge as the need to diversify and build multiple revenue streams becomes more and more important.
This is something we covered in detail at VidCon Anaheim this year, and a hot topic I see becoming more prevalent next year.
As more creators build established brands such as Prime, Feastables, Chamberlain Coffee, Tala, etc., there is an opportunity for these brands to really break the internet...
…Creator product collaboration!
Collaborations have always been a staple for creators on social media in order to build and cross-pollinate audiences.
So why not take this concept and use it with their products?
Imagine…
➡ Prime x Chamberlain Coffee limited edition iced coffee.
or
➡ Feastables x Sides limited edition chocolate ice cream.
The results would be insane!
The cross-promotion of millions of fans, plus the excitement around consumers who are loyal to each brand, and the fact these creators are experts in creating digital content.
The results wouldn't just be millions of sales, but also product awareness, growth and huge exposure online to new audiences and consumers.
This is a huge opportunity which I’m surprised hasn’t happened yet!
What creator-product collab do you think would be a perfect match?
