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Jaime Colmenares

Sr. Director, Analytics at StockX. Investor at AirAngels.

I use data to help multi-sided markets better understand their business and drivers of performance, as well as the causality of marketing campaigns and product improvements, ultimately to improve business performance and company valuation. I build and develop analytics teams and I develop and implement analytics team strategy. I work cross-functionally (Product, Growth, Finance, Engineering) to persuade functional leaders and C-level executives with actionable insights to drive business value.

I use descriptive and predictive analytics, experimentation, and analytics engineering (dashboarding, automation, and development of data tables / pipelines). I am particularly strong in customer analytics, to help companies improve the performance of their growth strategy / growth loops to dramatically improve customer acquisition, retention, and monetization.

Areas of expertise:

  • Marketing data science: experimentation (A/B testing and other methods) and modeling to estimate the incremental effect of marketing
  • Customer data science: behavioral analytics, customer economics / lifetime value, customer segmentation, use of alt data for competitor customer analysis
  • Customer insights: qualitative and quantitative research
  • Analytics engineering: dashboarding, reporting automation, development of data tables / pipelines
  • Growth / Product: customer retention & engagement, experimentation & testing. Reforge alum.
  • Corporate strategy, particularly in multi-sided markets; use of traditional data sources and alternative data sources for competitor analysis

~11 years of experience in data science, analytics, and analytics engineering (dashboarding, automation, and development of underlying data engineering) (eBay, Airbnb, and Uber) ~5 years of experience in corporate strategy (Bain & Company and eBay) ~13 years of experience in multi-sided markets (eBay, Airbnb, and Uber)

Experience managing and developing teams of 10+ FTEs and 30+ project-based contractors.

Investor with AirAngels syndicate and LP at AirAngels Fund I.

Reforge alum.

Highlights

Jul 21 · linkedin

I'm hiring a Director of Product Analytics! https://lnkd.in/gBpKRXjH

I'm looking for a candidate with:

  • PhD with strong background in statistics (mathematicians, statisticians, or social scientists with heavy academic emphasis on quantitative methods)
  • Experience with experimentation (plain vanilla A/B testing, geo-randomized experiments, other quasi-experimental methods)
  • Experience in product data science and marketing data science
  • Experience managing at least a small team.

You will love this role if:

  • You want to have immediate, tangible impact on decisions affecting millions of StockX users
  • You want to interact directly and frequently with VP-level stakeholders
  • You are passionate about methodological rigor and using it to improve business performance

Please propagate through your networks!

Jun 10 · linkedin

Anyone I know at Databricks Data + AI this week? I’m here today through Thursday…

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Experience

Sr. Director, Analytics at StockX
Head of Advertising Data Operations at Uber

Education

MBA, University of California, Berkeley, Haas School of Business
Bachelor of Science (B.S.), Business Administration, University of Southern California
High School, Escuela Campo Alegre
Elementary, Middle and High School, Colegio Nueva Granada

Location

United States