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Jake Lee

Consumer choice experiments for business/marketing strategy

Jake Lee is a Marketing Science Consultant at Red Analytics, Inc. and the founder of Quantum Strategy, Inc.1 He has over 17 years of experience in marketing science, analytics, research, and consulting.2 Jake holds a Bachelor of Business Administration from Weber State University and a Master of Statistics in Business from the University of Utah.1

Jake's expertise lies in consumer choice experiments for business and marketing strategy.1 He emphasizes the importance of analytics in driving better decision-making, focusing on understanding the needs of decision-makers rather than getting caught up in tool-centric approaches.1

As an author, Jake Lee wrote "The Profit Hypothesis," which reached #1 in five different business categories.1 He is also a frequent presenter at various technical conferences.2

Jake's LinkedIn profile describes him as "Data Alchemy: Transforming Primary Research Data Into Strategic Gold".3 His philosophy is that analytics is only useful if it drives better decision-making, and he often challenges his clients to consider who the end decision-maker is and which areas they need support for more decisive action.1

Highlights

Oct 9 · behance.net
Jake (Jongha) Lee - Founder & CEO in Seoul, Korea, Republic of
May 23 · cci.charlotte.edu
Jake Lee - College of Computing and Informatics - UNC Charlotte

Related Questions

What are some of Jake Lee's most notable projects at Red Analytics, Inc?
How does Jake Lee's approach to analytics differ from traditional methods?
What inspired Jake Lee to write "The Profit Hypothesis"?
Can you provide examples of Jake Lee's work in consumer choice experiments?
What are the key takeaways from Jake Lee's book "The Profit Hypothesis"?
Jake Lee
Jake Lee, photo 1
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Location

Salt Lake City Metropolitan Area