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Jalahn White

Award-Winning Integrated Marketing Leader | Previously at Lyft & Airbnb

Jalahn White is an experienced marketing professional currently serving as the Associate Director of Brand & Creative Strategy at SoFi. With over 12 years in the industry, White specializes in connecting organizations with their target audiences through effective brand and integrated marketing strategies.2

Professional Background

  • Current Role: At SoFi, White is involved in initiatives like the "Face of Finance" campaign, which aims to address biases in AI representations related to financial success, particularly focusing on empowering women in finance.1 The campaign has garnered significant attention and engagement, highlighting women's achievements in managing finances and investments.
  • Previous Experience: Jalahn has held various roles at notable companies, including integrated marketing positions at Uber, Lyft, and Airbnb, where he contributed to brand strategy and audience engagement efforts.3

Skills and Expertise

White's expertise encompasses:

  • Brand Strategy Development: Crafting compelling narratives that resonate with diverse audiences.
  • Integrated Marketing: Utilizing a multi-channel approach to enhance brand visibility and engagement.
  • Creative Direction: Leading creative projects that align with organizational goals and drive impactful results.

Jalahn White’s work reflects a commitment to not only enhancing brand presence but also addressing societal issues through marketing initiatives.

Highlights

Jun 1 · linkedin

Very proud of our latest work at Lyft. 🎉💕

Through online social chatter, we learned that riders are nostalgic for game shows, and think a Lyft would be the perfect place so host one. So.. we leaned in and gave the people what they wanted. 👏

Introducing Lucky Lyft, a trivia game show in the back of a Lyft. This 8-episode series is hosted by the one and only, Bob the Drag Queen. And may be coming to a city near you soon 😉

I'm not one to humble brag but in awe of my amazing team for all this work.

Paige Heavin Jen Winston Bryna Corcoran Becca Grossman Chaia Raibon James Miller Jorge Tajj Badil-Abish Jane Hildebrand Bri Reynolds Alex Spahr Lily Durston

Related Questions

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How has Jalahn White's work impacted SoFi's brand and creative strategy?
Jalahn White
Jalahn White, photo 1
Jalahn White, photo 2
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Location

Oakland, California, United States