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James Donovan

Sr. Director, Marketing Operations at Rocket Software

James Donovan is a seasoned technology and marketing professional with over 20 years of experience in directing global organizations through digital transformations, technology implementations, and customer data programs.

With a background in Business Administration and Management Information Systems, James has cultivated expertise in Marketing Strategy, Marketing Technology, Global Website Redesign & Optimization, B2B/B2C data-driven marketing, Marketing Analytics, Digital Marketing (Email, Web, Social, SEO, SEM, Paid Media, Paid Social), Marketing Automation (Marketo), Sales Automation (SFDC), Demand Generation, and GDPR/CCPA compliance.

Throughout his career, James has occupied key roles such as Sr. Director of Marketing Operations at Rocket Software, Director of Direct Marketing at Staples, Director of Marketing Operations - B2B at Staples, Director of Marketing Operations at Carbon Black, Inc., Sr. Director of Global Marketing Technology & Operations at Acronis, Sr. Global Director of Digital Platforms and Technologies at Kaspersky Lab, Web Development Manager at By Referral Only, and IT Web Manager at Newport Corporation.

He excels in optimizing people, processes, and technology to drive growth, enhance operational efficiencies, and boost ROI. James is dedicated to refining channel orchestration across the customer journey, streamlining lead to cash processes, and spearheading demand generation initiatives in collaboration with sales teams.

With a customer-centric and results-driven approach, James Donovan is a versatile professional known for fostering solid partnerships within organizations, eliminating redundancies, reducing complexity, and generating significant cost savings that can be reinvested for future growth.

James Donovan
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Location

Chelmsford, Massachusetts