Sign In

James Turner

Conversion Copywriter and CRO Consultant

James E. Turner is a skilled conversion copywriter with a focus on consulting and creating emails, drip campaigns, and landing pages for medium-sized, web-based businesses, particularly in the SaaS, Tech, and Service industries.

James has studied Conversion Copywriting with Joanna Wiebe at Copy Hackers and Conversion Optimization with Peep Laja at ConversionXL, honing his expertise in crafting compelling content that drives conversions.

With a strong track record of boosting conversion rates, James has received accolades for his work including a significant 150% increase in paid conversion rate for advertising sales pages.

James is known for his professionalism, exceptional communication skills, and efficient task management, making collaborations effortless for clients like Martin Howlings from Expats.cz and Nick P. from DecanterandCask.com.

Outside of his current role, James has diverse experience ranging from being a former singer, songwriter, and guitar player to holding positions in instructional design, world travel, HR, English language instruction, and sales.

James holds a B.A. in English Literature from the University of Ottawa, further complemented by his studies in Seth Godin's Akimbo Workshops, where he received a FR Certificate.

Highlights

May 28 · linkedin

Are you asking only to confirm? Lawyers (and cops interrogating people in movies) famously only ask questions to which they (think they) know the answers. And, I suppose, given that their purpose is to confirm rather than learn, it's the right move.

But I have a suspicion that the prevalence of that type of questioning in "power" situations makes it seem like a thing that everyone should do.

Particularly if they want to be "successful" or project "authority."

(Sorry for all the quotation marks! I wanted to signal that I think the power, success, or authority in these scenarios is superficial. Moving on.)

In the long term—as far as I can see—earned power, success, and authority are far more likely to come to those who listen. To those who ask questions to which they (think they) don't know the answers.

I'm thinking of the business owners/principals/leaders/partners/(even) politicians who ask in earnest, listen, and adapt.

To my mind, that is the way.

For businesses, countries, relationships, families. For systems of any kind involving people making decisions that affect other people.

From a tactical standpoint, it will help you, as a business owner, discover and serve your ideal clients and customers in a far more meaningful way.

Questioningly, James

P.S. If you want this kind of thing in your inbox (almost) every (week)day, sign up for my daily—One Creative Moment—at the "View my blog" link above :)

#business #marketing #creativity #copywriting #onecreativemoment

James Turner
Add to my network

Location

New Brunswick, Canada