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James Howitt

Global Director, Client Solutions at Shopper Retail Insight

James Howitt is an expert in understanding shopper behavior in the retail environment, with a focus on collecting and analyzing shopper behavioral data in physical stores.

He holds a Bachelor of Business Administration (B.B.A.) with a specialization in Marketing from Churcher's College.

With a rich professional background, James has held key positions such as Global Director, Client Solutions at Shopper Retail Insight, Global Client Development Director at Kantar, Head of Digital Market Intelligence and Head of Mobile Insights at GfK, Business Development Manager at YouGov, Global Director of Client Solutions at RR Bowker, and Director of Client Development at The Nielsen Company.

His diverse experience in client solutions, client development, market intelligence, and mobile insights across various renowned organizations showcases his expertise in the field of shopper retail insight.

James Howitt's approach involves observing shoppers in-store to capture the nuances of their behavior influenced by environmental factors, to provide comprehensive insights for enhancing sales and meeting shopper needs.

His academic background combined with hands-on experience in the industry positions him as a valuable asset in the realms of market research and retail strategy.

James Howitt
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Location

London, England, United Kingdom