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James Hsu

Product Leader in Ad Tech & Data

James Hsu is a seasoned Product Leader in Ad Tech with expertise in Data / Marketing Clouds, Cross Screen Advertising, and Privacy / Compliance.

With 8 years of experience in Data Management Platforms, Cross Screen Identity, and Privacy, James has a proven track record of creating innovative solutions in the advertising industry.

He created the Identity Graph at Oracle Data Cloud and Bluekai to enable cross screen targeting, developed Audience Solutions at 4INFO including a fully functional DMP with PII onboarding, and drove Identity strategy at Samba TV for cross screen TV measurement and ad targeting.

James also has 4 years of experience in video streaming technology and advertising, specializing in enabling pre-rolls and mid-rolls in HTTP Live Streaming on iOS with VAST and VPAID for CBS Interactive.

Moreover, he spent 4 years in Search Engine Marketing and monetization at Yahoo! and Focused Marketing, focusing on SEO, affiliate marketing, and e-commerce strategy.

James holds an MBA in Entrepreneurship & Marketing from USC Marshall School of Business and a BS in Mechanical Engineering from the University of California, Berkeley.

His career spans various prestigious roles including Principal Product Manager at Tubi, Senior Director at Samba TV, Director at 4INFO, Principal Product Manager at Oracle, and Senior Product Manager at CBS Interactive.

He also founded Focused Marketing LLC and has held positions at renowned companies like Yahoo!, AOL Time Warner, Netscape, Kana Software, and Accenture (formerly Andersen Consulting).

Highlights

Sep 21 · MarTech Series
Adstra adds CTV and Identity Veteran James Hsu as VP - MarTech Series
Adstra adds CTV and Identity Veteran James Hsu as VP - MarTech Series
Sep 21 · GlobeNewswire
Adstra adds CTV and Identity Veteran James Hsu as Vice President and Head of Identity Product - GlobeNewswire
Adstra adds CTV and Identity Veteran James Hsu as Vice President and Head of Identity Product - Glob
James Hsu
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Location

Redwood City, California, United States