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James Lamberti

Delivering Investor Value for Growth Stage AI/ML/Analytics Companies

James Lamberti is the Head of Go-to-Market at Georgian, a venture capital firm. He has a strong background in product development and client engagement, having previously played a significant role at ComScore. His expertise lies in identifying unmet market needs and forging strategic partnerships.

In addition to his current role, Lamberti has held various leadership positions, including Chief Marketing Officer at Conviva and Quri, showcasing his extensive experience in marketing and sales strategies within the tech industry. His professional profile indicates a focus on B2B solutions and innovation in go-to-market strategies.123

Highlights

Aug 15 · linkedin

CMO tenures at B2B growth stage companies have always been shorter relative to other functions and market segments at ~2 years, but in recent years it's seen further decline to the point of being unhealthy for everyone - Investors, CEOs, and the CMOs themselves. Why? I am sure all of you have lots of opinions and advice which we would all love to hear! I sat with Erica at Connective Good to discuss one reason for this unhealthy trend - a hiring process that introduces risk from the beginning. Take a listen, and I hope this help us all find healthier and more profitable CEO-CMO fit!

Jul 24 · linkedin

Brand is more important than ever in 2024, yet it's increasingly sidelined in favor of tactical marketing activities. With that in mind, it's refreshing to see such great work from Jason Egnal and the team at you.com. More than a logo, Jason links the rebrand of you.com to a true brand narrative. I look forward to seeing that narrative show up in the tactical aspects of you.com's marketing efforts, but would wager heavily that they will perform better with such a strong brand narrative in place. Kudos Jason for reminding us all of the power of brand!

Related Questions

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James Lamberti
James Lamberti, photo 1
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Location

San Francisco Bay Area