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James Lawrence
Co-Founder of Rocket - Author of Smarter Marketer - 2020 B&T Marketer of the Year Finalist - 15 Yrs Agency + Client Side
Professional Background
James Lawrence is a prominent figure in the digital marketing sector, known for his dynamic and results-driven approach. As the co-founder of Rocket Agency, one of Australia's leading digital marketing firms, James has leveraged over 15 years of extensive experience in both agency and client-side roles. His expertise lies in helping established businesses enhance their revenue through innovative digital strategies.
Rocket Agency has carved out a significant niche in the competitive Australian market, distinguished by its commitment to delivering measurable outcomes for its clients. Under James's leadership, the agency has achieved remarkable accolades, including numerous finalist spots across multiple prestigious awards. The recognition received from the AMY Awards from 2017 to 2019, the Google Premier Partner Awards, and the SEMrush Awards testifies to the agency's excellence and innovative approach toward digital marketing.
Education and Achievements
James's academic foundation is robust, with degrees in law and communication from the University of Technology Sydney. He earned a Bachelor of Laws (LLB) with Honours and a Bachelor of Communication, graduating with distinction. This diverse educational background has equipped him with a unique perspective on the intertwining of legal frameworks and effective communication strategies in the marketing realm.
In 2019, his remarkable contributions to the industry were recognized when he was named a finalist for the B&T Marketer of the Year, further cementing his reputation as a leader in digital marketing. Additionally, James expanded his influence by authoring Smarter Marketer, a best-selling Australian business book that distills his insights and experiences into actionable strategies for marketers.
Achievements
Beyond individual accolades, Rocket Agency's achievements are a testament to its remarkable growth and innovative marketing solutions. The agency has been consistently recognized for its impactful campaigns, winning several prestigious awards such as:
- 2017, 2018, and 2019 AMY Awards Finalists - with 10+ categories that underline its multifaceted expertise.
- Google Premier Partner Awards - where it triumphed as the ANZ Display Winner in 2017 and continued to be a finalist in subsequent years.
- 2019 SEMrush Awards Finalist in 10 categories, clinching awards for Best B2B Campaign and Best Advertising Campaign.
- IAB Australia Awards and Australian Web Awards, recognizing excellence in website design and digital marketing strategies.
Rocket has also received accolades for its culture and growth. The agency's commitment to fostering a positive workplace atmosphere earned it a spot in the BRW Best Places To Work Award and listings in the BRW Fast Starters and BRW Fast 500 lists. Most notably, Rocket was ranked as the 30th fastest-growing SME in Australia by Smart Company in the Smart50 listโan inspiring indicator of its effective business strategies and market responsiveness.
In summary, James Lawrence's blend of expertise in law and communication, coupled with his extensive experience in digital marketing, positions him as a thought leader in the industry. His entrepreneurial spirit and dedication to achieving tangible results have not only propelled his career but also significantly benefited the clients and businesses he collaborates with through Rocket Agency. James continues to inspire marketers across Australia with his insights and commitment to excellence in the ever-evolving digital landscape.
