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James Lombard

CEO, founder at Tetra TV

James Lombard is an established professional in the field of OTT/CTV digital media with a rich history in rapid-growth and competitive business settings.

With a remarkable career, he has held key roles in renowned organizations such as the National Basketball Association, CitySearch.com, Reuters, Mayor Michael Bloomberg/The City of New York, Rovi Corporation, Roku, Inc., and as a co-founder of Tetra TV.

His expertise spans across various domains including Advanced TV/Streaming Media, Smart TV, Connected TV Media, Internet and Mobile Media Business Development, Digital Media Sales Strategy, Custom Sponsorship Ideation & Sales, Content licensing, syndication, Publisher and 3rd party network development, as well as Yield Optimization with Sell Side Platforms, Programmatic, and Audience Targeted Solutions.

Education-wise, James pursued a Bachelor of Business Administration (B.B.A.) in Marketing at Western Michigan University and participated in a Six Week Executive Learning Program focusing on Law and the Entrepreneur at Northwestern University Pritzker School of Law.

His professional journey includes CEO at Tetra TV, Head of Advertising Sales/Business Development at Roku, Snr Director of Advertising Sales/Business Development at TiVo, Vice President Business Development for Mayor Michael Bloomberg at NYC & Company, Director of Business Development & e-Commerce at Reuters, Director of Digital Sponsorship Sales/Corporate Partnerships at National Basketball Association, Director of Business Development at Havas Worldwide, and Advertising Sales Manager at Ticketmaster-CitySearch.

Highlights

Apr 8 · linkedin

A few factoids gathered by Axios:

  • With many live sports cancelled for the foreseeable future, consumers may have less incentive to hang onto their expensive pay TV packages.
  • Consumers are adopting stand-alone broadband services at a much higher rate than just two years ago.
  • Analysts predict that the economic downturn prompted by the COVID-19 outbreak will accelerate the trend.
  • Household adoption of stand-alone internet service rose to 42% in the third quarter of 2019, up from 34% in 2017.
  • Telecom companies are interested in bundling broadband service with over-the-top video services.

Park Associates "Broadband Services in the U.S." report; Note: 2019 survey was conducted in Q3, with 10,059 respondents and a ±1% margin of error; Chart: Axios Visuals #ctv #ott #connectedtv #streamingvideo #paytv

Apr 2 · linkedin

Americans streamed 85% more minutes of video in March 2020 than in March 2019, according to new Nielsen data...Who's in the "others" group?

  • The average person has spent 36% more minutes streaming TV and movies in the last four weeks.
  • Binge watching (or watching 3+ episodes in one sitting) climbed more than 25% over the last two weeks.

#netflix #hulu #streamingwars #ctv #tetratv

published by Morning Brew

James Lombard
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Location

Portland, Oregon, United States