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James Lombard
CEO, founder at Tetra TV
James Lombard is the founder and CEO of Tetra TV, a connected TV (CTV) ad network.13 Here are some key details about his background and role:
Professional Experience
Tetra TV:
- Lombard co-founded Tetra TV and serves as its CEO23
- The company launched in April 2019 as what they claim to be the industry's first transparent connected TV ad network3
Roku:
- Prior to founding Tetra TV, Lombard spent over 5 years at Roku1
- At Roku, he held the position of head of ad sales and business development1
Expertise
- Lombard is described as an OTT/CTV digital media professional with experience in rapid-growth, hyper-competitive environments2
- He has extensive knowledge of the connected TV advertising ecosystem, including relationships with publishers, virtual MVPDs, and content channels1
Tetra TV's Approach
Under Lombard's leadership, Tetra TV aims to:
- Serve as a neutral, independent company working with publishers to help monetize connected TV inventory1
- Provide transparency to advertisers about where their ads run, in contrast to some larger platforms1
- Pool inventory from multiple smaller streaming services to create more attractive scale for advertisers1
Lombard's LinkedIn username is indeed "lombard" as mentioned in the query.234
Highlights
Apr 8 · linkedin
A few factoids gathered by Axios:
- With many live sports cancelled for the foreseeable future, consumers may have less incentive to hang onto their expensive pay TV packages.
- Consumers are adopting stand-alone broadband services at a much higher rate than just two years ago.
- Analysts predict that the economic downturn prompted by the COVID-19 outbreak will accelerate the trend.
- Household adoption of stand-alone internet service rose to 42% in the third quarter of 2019, up from 34% in 2017.
- Telecom companies are interested in bundling broadband service with over-the-top video services.
Park Associates "Broadband Services in the U.S." report; Note: 2019 survey was conducted in Q3, with 10,059 respondents and a ±1% margin of error; Chart: Axios Visuals #ctv #ott #connectedtv #streamingvideo #paytv
Apr 2 · linkedin
Americans streamed 85% more minutes of video in March 2020 than in March 2019, according to new Nielsen data...Who's in the "others" group?
- The average person has spent 36% more minutes streaming TV and movies in the last four weeks.
- Binge watching (or watching 3+ episodes in one sitting) climbed more than 25% over the last two weeks.
#netflix #hulu #streamingwars #ctv #tetratv
published by Morning Brew
