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James Lombard

CEO, founder at Tetra TV

James Lombard is the founder and CEO of Tetra TV, a connected TV (CTV) ad network.13 Here are some key details about his background and role:

Professional Experience

Tetra TV:

  • Lombard co-founded Tetra TV and serves as its CEO23
  • The company launched in April 2019 as what they claim to be the industry's first transparent connected TV ad network3

Roku:

  • Prior to founding Tetra TV, Lombard spent over 5 years at Roku1
  • At Roku, he held the position of head of ad sales and business development1

Expertise

  • Lombard is described as an OTT/CTV digital media professional with experience in rapid-growth, hyper-competitive environments2
  • He has extensive knowledge of the connected TV advertising ecosystem, including relationships with publishers, virtual MVPDs, and content channels1

Tetra TV's Approach

Under Lombard's leadership, Tetra TV aims to:

  • Serve as a neutral, independent company working with publishers to help monetize connected TV inventory1
  • Provide transparency to advertisers about where their ads run, in contrast to some larger platforms1
  • Pool inventory from multiple smaller streaming services to create more attractive scale for advertisers1

Lombard's LinkedIn username is indeed "lombard" as mentioned in the query.234

Highlights

Apr 8 · linkedin

A few factoids gathered by Axios:

  • With many live sports cancelled for the foreseeable future, consumers may have less incentive to hang onto their expensive pay TV packages.
  • Consumers are adopting stand-alone broadband services at a much higher rate than just two years ago.
  • Analysts predict that the economic downturn prompted by the COVID-19 outbreak will accelerate the trend.
  • Household adoption of stand-alone internet service rose to 42% in the third quarter of 2019, up from 34% in 2017.
  • Telecom companies are interested in bundling broadband service with over-the-top video services.

Park Associates "Broadband Services in the U.S." report; Note: 2019 survey was conducted in Q3, with 10,059 respondents and a ±1% margin of error; Chart: Axios Visuals #ctv #ott #connectedtv #streamingvideo #paytv

Apr 2 · linkedin

Americans streamed 85% more minutes of video in March 2020 than in March 2019, according to new Nielsen data...Who's in the "others" group?

  • The average person has spent 36% more minutes streaming TV and movies in the last four weeks.
  • Binge watching (or watching 3+ episodes in one sitting) climbed more than 25% over the last two weeks.

#netflix #hulu #streamingwars #ctv #tetratv

published by Morning Brew

Related Questions

What inspired Jim Lombard to start Tetra TV?
How does Tetra TV differentiate itself from other CTV ad networks?
What was Jim Lombard's role at Roku before founding Tetra TV?
How has Tetra TV's transparency impacted its market position?
What are the main challenges Jim Lombard faces as CEO of Tetra TV?
James Lombard
James Lombard, photo 1
James Lombard, photo 2
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Location

Portland, Oregon, United States