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James Mishreki

Founder of Skin + Me and Life Supplies

James Mishreki is a visionary entrepreneur known for his bold approach to business.

With a diverse educational background that includes A Levels in Economics, Business Studies, and Design from Durham School, as well as a degree in Marketing Management from Northumbria University, Mishreki has a solid foundation in both theory and practice.

Throughout his career, Mishreki has held key leadership roles in several organizations, showcasing his versatility and strategic thinking.

He previously served as the Founder & Chairman at Skin + Me, demonstrating his ability to create successful ventures.

Additionally, Mishreki has experience as the Founder & CEO of Life Supplies, highlighting his entrepreneurial spirit and managerial skills.

His involvement as an Angel Investor in various startups underlines his interest in fostering innovation and supporting emerging businesses.

Mishreki's tenure as the Founder & Executive Chairman of Skin + Me and his roles as Founder & CEO demonstrate his hands-on approach to building and growing companies.

His experience as a Co-founder at Competitor Monitor and Founder at Bright Gravity further illustrate his knack for identifying opportunities and bringing ideas to fruition.

Outside of the business realm, Mishreki has also dabbled in the world of poker, showcasing his strategic thinking and risk-taking capabilities in a different setting.

James Mishreki embodies the quote 'Most people overestimate what they can do in one year and underestimate what they can do in ten years' by consistently striving for ambitious goals and long-term success.

Highlights

May 9 · linkedin

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Apr 3 · linkedin

‘If you want to smell like Vicks vaporub then spend 15 pounds on a deodorant!!’

This was David’s review of Life Supplies on Trustpilot.

A jar of Vicks is only a fiver, so he clearly felt he got a bad deal.

But we didn’t set out to give people Vicks vibes.

We chose pure eucalyptus essential oil because it’s completely natural.

This was a bit of a gamble in moving away from the typical synthetic floral fragrances, but most people love it.

When reviews like this crop up it does suck but we’re led by the data.

Do most people still come back for more and tell their friends?

Then we know that people like David are in the minority.

But we like Davids.

They give us feedback to improve so that the number of Davids decreases over time.

And we do crack a smile at some of the bad reviews - got a few corkers in our hall of fame.

When did you last leave a negative review?

#NegativeReviews #CustomerExperience #ProductDevelopment

James Mishreki
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Location

London, England, United Kingdom