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Jan Schoormans

Prof of Consumer Behaviour, TUDelft

Jan Schoormans is a Professor of Consumer Research and Behavior at the Faculty of Industrial Design Engineering at TU Delft (Delft University of Technology) in the Netherlands.23 He has a Ph.D. in Economic Psychology and has focused his research on studying the relationship between consumer behavior, product innovation, and design.3

Throughout his career, Schoormans has made significant contributions to the field of consumer research, particularly in areas such as:

  1. Product appearance and consumer choice
  2. Sustainable packaging and consumer reactions
  3. Product personality and its influence on consumer preference
  4. Business models for sustainable consumption in the circular economy

His work has been widely cited, with over 10,000 citations to his name.1 Schoormans has published numerous articles in reputable journals, including the Journal of Product Innovation Management, Journal of Consumer Marketing, and Journal of Cleaner Production.1

On LinkedIn, Jan Schoormans uses the username jan-schoormans-6b30a614, where he describes himself as a Professor of Consumer Behaviour at TU Delft.3 His research interests have evolved over the years, with a recent focus on the relationship between consumer behavior and product innovation, particularly in the context of sustainability.3

Highlights

‪jan schoormans‬ - ‪Google Scholar‬

Related Questions

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Jan Schoormans
Jan Schoormans, photo 1
Jan Schoormans, photo 2
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Location

The Randstad, Netherlands